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Interview tips

The interview process provides an invaluable chance to meet face-to-face and is the main factor in determining the success of your submission.

The interview is an opportunity to assess your work and the suitability of your application and also provides you with a chance to assess NUA’s staff, campus and facilities and ask questions. We know it’s not easy to come somewhere new and chat to strangers, but this is your opportunity to talk about a subject that you are really interested in, and to have someone listen who is really interested in the same thing!


Use your portfolio as a talking point. Add work you have created outside of school or college. You could also include information about shows you have exhibited in. Anything that will give the interviewer an insight into your character and make you stand out. The work should speak for itself but be prepared to answer questions about the development and creation process.


Being proud of your work is different to being protective. If you have asked for someone’s opinion, try not to take it personally if they respond with honest, constructive feedback that you were not expecting.

The interview

Likely questions that may be asked during your interview:

  • Why have you chosen Norwich University of the Arts?
  • What do you know about this course?
  • What informs your creative decisions?
  • Who/what inspires your work?
  • What are the strengths of your work and where would you like to improve?
  • Are there any projects in particular that have been important to you, if so why?
  • What is your understanding of the relevant industry/jobs market?
  • Where do you see yourself in three years time?
  • Do you have any questions for us? (Always have something prepared)


Even if you are nervous, smiling and making eye contact will help you make a positive impression.

The interview checklist

  • Make sure you know the correct time and date for your interview.
  • Research how long it will take to get to NUA and travel options, allowing for delays.
  • Prepare for likely interview questions by rehearsing with friends, family and teachers.
  • If you are being interviewed by Skype, ensure you are in a quiet, well-lit room where you will not be disturbed.
  • You should wear your smartest everyday clothes for an interview – even though it is not formal, it is important.
  • Make sure the presentation equipment is compatible and available, particularly for digital portfolios.


This is an opportunity to find out whether NUA is right for you. Prepare questions about things you want to know. Don’t be afraid to ask, we want you to leave feeling you know what you need to, so you can make the right decision for you if we offer you a place.

Interviews at Norwich University of the Arts are a friendly and informal event. Find out more from our staff and students about what to expect at your NUA interview.

College visit

NUA’s recruitment team provide portfolio presentation tips on a college visit.

How we
can help

Mock interviews

If you have NUA as one of your university choices you may be able to receive a mock interview to give you bespoke advice you for the big day. Please ask your teacher to contact our recruitment team to find out more.

School visits

NUA’s recruitment team travels across the UK to assist schools and colleges in providing advice on what to say and what not to say at interview, tips on preparing portfolios and personal statements and other invaluable insights that will help you to refine your university application. Ask your teacher to contact our recruitment team.

Contact us today

Call +44 (0) 1603 610561
Tweet @NorwichUniArts