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NUA Events 2017

Stefan Sagmeister presents exclusive screening and Q&A at NUA

Join international graphic designer Stefan Sagmeister for an exclusive screening of his new film, The Happy Film, which documents his journey to find the meaning and source of true happiness.

Monday 12 June, 5.30pm for 6pm screening, NUA Duke Street Building, Duke Street, Norwich, NR3 3AJ

You can’t talk about contemporary design without mentioning Stefan Sagmeister, one of today’s leading creatives in the design industry and Co-Founder of Sagmeister & Walsh, the renown creative agency based in New York. Stefan has fronted internationally acclaimed campaigns for Pepsi, BMW, the Guggenheim Museum, rapper Jay-Z and global production company Warner Brothers to name a few.

NUA is thrilled to be named as one of a handful of UK Institutions to host the screening of the feature-length documentary in which Stefan undergoes a series of self-experiments to investigate what true happiness is all about. Stefan will deliver a Q&A session after the screening to discuss his work and the creative decisions he has made throughout his career to become one of the godfathers of modern design.

The Happy Film Synopsis

Austrian designer Stefan Sagmeister is doing well. He lives in New York, the city of his dreams, and he has success in his work, designing album covers for the Rolling Stones, Jay-Z and the Talking Heads. But in the back of his mind he suspects there must be something more. He decides to turn himself into a design project. Can he re- design his personality to become a better person? Is it possible to train his mind to get happier? He pursues 3 controlled experiments of meditation, therapy, and drugs, grading himself along the way. But real life creeps in and confounds the process: art, sex, love, and death prove impossible to disentangle. His unique designs and painfully personal experiences mark a journey that travels closer to himself than ever intended.

Watch the trailer for The Happy Film

The Happy Film (Trailer) from ro*co Films on Vimeo.

Find out more about The Happy Film.