BA (Hons) Fashion Marketing and Business
  • BA (Hons) Fashion Marketing and Business

    Places on this course are currently available through Clearing. Contact us to discuss your options.

    You are a budding business strategist who is passionate about the fashion industry and wants to understand the marketing mechanics behind big name and challenger brands on the catwalk and high street.

    Our new BA (Hons) Fashion Marketing and Business degree course will offer you an insight into the commercial fundamentals, marketing strategies and core brand development techniques that are used to run the fashion industry today.

    You’ll create dynamic marketing campaigns, retail concepts, buying proposals and business plans that will allow you fully understand and operate within successful fashion businesses.

    As you build your knowledge of fashion marketing, you will develop skills that are sought after by employers, including:

    • Marketing and Promotional strategies
    • International Fashion Branding
    • Fashion Retail and Visual Merchandising
    • Fashion Buying and Merchandising

    And you will follow in the path of graduates from our sister course, Fashion Communication and Promotion, who are set-up for successful careers after work experience and internships at brands such as Vivienne Westwood, Jimmy Choo, Net A Porter and Adidas.

    Skills for the Fashion Industry

    The course has a common first year with Fashion Communication and Promotion – giving you the opportunity to collaborate with students who are approaching the fashion industry from a different direction.

    Typical Career Paths include

    • International Fashion Marketing
    • Fashion Retailer
    • Fashion Campaign Manager
    • PR and Event Manager
    • Digital Content Creator
    • Brand Strategist
    • Social Media Strategist
    • Visual Merchandiser
    • Fashion Buyer
    • Fashion Merchandiser
    • Fashion Business Manager
    • Fashion Entrepreneur

    Course information

    Institution code: N39
    Course 3 Year UCAS code: W240
    Course 4 Year UCAS code: W239
    Course length: 3 or 4 year options
    Work-based learning opportunities: Creative Professional Development Year (Level 5 diploma) available between years 2 & 3

    All courses run as a blend of on-campus and digital teaching and learning, and follow current UK government safety advice. Applicants and students will be notified directly if any changes need to be made.

    Course content

    • Year 1
    • You will share a joint first year with the BA (Hons) Fashion Communication and Promotion degree allowing you to explore a range of fundamental theories and skills
    • Examine the theory and practice of fashion trends and trend forecasting, marketing and branding as well as historical and contemporary fashion writing and journalism
    • Explore a range of graphic and illustration skills using traditional drawing techniques and digital applications
    • Undertake critical and reflective writing exercises to underpin your industry understanding and self-awareness
    • Year 2
    • Extend your theoretical awareness of fashion retail, visual merchandising, fashion buying and international fashion marketing
    • Develop an understanding of the fashion Industry, organisational management and fashion business fundamentals
    • Develop collaborative working practices with students from other courses to explore the interaction between different design media and genres
    • Year 3
    • Further explore Corporate Responsibility, Fashion Futures and strategic Business Planning
    • Identify an area of study that reflects your intended professional practice culminating in a substantial and focused final major project and/or business plan
    • Take part in live projects and competitions such as briefs from Graduate Fashion Week
    • Compile a professional portfolio website
    • Write a Research Report on a topic broadly related to fashion and your own individual practice.

    Student work

    Tap to expandarrow button
    Visit the Degree Show website

    Typical UK offers

    A / AS Levels – GCE
    GCE A/AS Levels 3 A-level qualifications at grades BBB. Where candidates are not taking 3 A-levels, NUA will consider combinations of A-level/AS-level and other Level 3 qualifications.

    BTEC Extended Diploma (QCF or RQF)
    Distinction, Merit, Merit in an art, design or media related subject

    BTEC Diploma (QCF or RQF)
    Distinction*, Distinction* in an art, design or media related subject

    T Levels
    A T Level in any subject with overall grade Merit or above

    UAL Extended Diploma

    UAL Level 3 Foundation Diploma in Art and Design

    UAL Level 4 Foundation Diploma in Art and Design

    Foundation Diploma in Art and Design

    Access to Higher Education Diploma (Art and Design)

    International Baccalaureate Diploma
    A minimum of 27 points

    NUA welcomes applicants of all ages from all backgrounds. 

    If the qualification that you are studying is not shown, do not worry as we are able to accept other pre-entry qualifications as well as combinations of different qualifications. Please do contact our Student Recruitment Team if you have any queries.

    International applications

    We accept qualifications from all over the world. To find our entry requirements from a specific country, please check our dedicated international pages.

    Most international students are required to hold an English language qualification. Applicants are required to have a minimum UKVI approved IELTS exam score of 6.0 overall, with a minimum of 5.5 in each section. Equivalent English language qualifications are acceptable such as, IB English language syllabus A or B/English Literature (Grade 4).

    We also accept some alternative English qualifications. Learn more about our English entry requirements.

    You can email us on if you’d like to discuss your application individually.

    2022/23 University fees for new entrants

    NUA will assess students’ tuition fee status using the guidance provided by the UK Council for International Student Affairs

    Students from the UK or Ireland and EU students with ‘Settled’ or ‘Pre-Settled’ status will be charged ‘Home’ fees if they meet the relevant residency requirements.  They will usually be eligible for a tuition fee loan from the UK government, meaning that they won’t have to pay NUA’s tuition fees up front.

    Students who do not meet the necessary residency requirements will usually be charged ‘Overseas’ fees and will not be eligible for the UK government tuition fee loan. Since 2021/22, this includes new entrants from the EU, EEA, and Switzerland who do not have ‘Settled’ or ‘Pre-Settled’ status, because the UK has now formally left the EU.

    Fee status Course Fee
    Home Undergraduate degree (full-time three and four year degree) £9,250
    Overseas Undergraduate degree (full-time three and four year degree) £17,500

    In subsequent years inflation may be applied to the fees of those who started in 2022/23, at no more than the Office for Students’ recommended measure based on forecast RPI-X.

    Financial support for UK students in 2022

    Tuition fee loans and loans for living costs are usually available to UK and some EU students, as well as non-repayable NUA bursaries based on family income. Find out more about applying for funding.

    Creative Professional Development (1 year, Level 5 Diploma)

    The Diploma in Creative Professional Development has been developed to offer undergraduate students the chance to spend a year, between the second and third year of their course, exploring their employability options through a structured programme of input sessions and work-based learning.

    Not just an ‘industry sandwich year’ —

    The Level 5 Diploma in Creative Professional Development is:

    • Designed around your needs as a creative student, particularly if your personal network does not currently reach creative industry.
    • Based on our award-winning Profile skills framework.
    • Co-delivered with industry partners who share our approach.
    • Supporting you with carefully planned interventions and activities before and after their placements, so that you are ready to undertake placement learning and then equipped to derive the maximum insight from the experience afterwards.
    • Opening a wide range of creative roles that you may not imagine you would be able to apply for after your study at NUA.

    It has been designed for:

    • Students who want to work in creative industry but have not yet decided the sort of role they would like.
    • Students who do have a clear sense of career direction but need to develop a structured plan to achieve it.
    • Students who do not have relevant work experience, and want to graduate with a fuller CV.
    • Students who think that business start-up or freelancing may be their preferred option and want to explore it further.

    Find out more about the Level 5 Diploma in Creative Professional Development

    Four year degree* – BA (Hons) Fashion Marketing and Business

    Four year degrees offer students a chance to build on their experience within their undergraduate course of choice.

    Year 0 will help to build confidence and develop subject specific practical, creative and conceptual skills – making full use of University studios and workshops.

    Year 0 is a new option for this course in 2021

    *subject to validation

    Typical UK offers and entry requirements for Year 0 entry

    GCE A/AS Levels
    2 A-level qualifications at grades CC or higher. 

    BTEC Extended Diploma (QCF or RQF)
    Merit, Merit, Pass in an art, design or media related subject

    BTEC Diploma (QCF or RQF)
    Distinction, Merit in an art, design or media related subject

    T Levels
    Pass (D or E on the core)

    UAL Extended Diploma
    An overall Pass

    UAL Level 3 Foundation Diploma in Art and Design
    An overall Pass

    Foundation Diploma in Art and Design 

    Access to Higher Education Diploma (Art and Design)

    International Baccalaureate Diploma
    A minimum of 24 points

    NUA welcomes applicants of all ages from all backgrounds. 


    • Charlotte Le Hardy


      Need help? Chat to our friendly recruitment team

      Book a place on an Open Day, or to find out more about how to apply for a course at NUA, please give us a call.


      Top 10 for
      Teaching Quality

      by the Times and Sunday Times 2022

      Top Two UK
      Creative Arts

      by The Complete University Guide 2023

      Uni of
      the Year

      for Student Retention -
      The Times and Sunday Times 2020

      Go back to the top of the page