Go back to the top of the page
BA (Hons) Fashion Marketing and Business

BA (Hons) Fashion Marketing and Business

Institution code: N39
Course UCAS code: To be confirmed
Course length: 3 or 4 year options

You are a budding business strategist who is passionate about the fashion industry and wants to understand the marketing mechanics behind big name and challenger brands on the catwalk and high street.

Our new BA (Hons) Fashion Marketing and Business* degree course will offer you an insight into the commercial fundamentals, marketing strategies and core brand development techniques that are used to run the fashion industry today.

You’ll create dynamic marketing campaigns, retail concepts, buying proposals and business plans that will allow you fully understand and operate within successful fashion businesses.

As you build your knowledge of fashion marketing, you will develop skills that are sought after by employers, including:

  • Marketing and Promotional strategies
  • International Fashion Branding
  • Fashion Retail and Visual Merchandising
  • Fashion Buying and Merchandising

And you will follow in the path of graduates from our sister course, Fashion Communication and Promotion, who are set-up for successful careers after work experience and internships at brands such as Vivienne Westwood, Jimmy Choo, Net A Porter and Adidas.

Skills for the Fashion Industry

The course has a common first year with Fashion Communication and Promotion – giving you the opportunity to collaborate with students who are approaching the fashion industry from a different direction.

And you’ll have access to a range of facilities, including NUA’s Digital User Experience Laboratory, studio space and workshops – supported by experienced tutors and expert technicians.

Typical Career Paths include

  • International Fashion Marketing
  • Fashion Retailer
  • Fashion Campaign Manager
  • PR and Event Manager
  • Digital Content Creator
  • Brand Strategist
  • Social Media Strategist
  • Visual Merchandiser
  • Fashion Buyer
  • Fashion Merchandiser
  • Fashion Business Manager
  • Fashion Entrepreneur

*Subject to validation

Course content

  • Year 1
  • You will share a joint first year with the BA (Hons) Fashion Communication and Promotion degree allowing you to explore a range of fundamental theories and skills
  • Examine the theory and practice of fashion trends and trend forecasting, marketing and branding as well as historical and contemporary fashion writing and journalism
  • Explore a range of graphic and illustration skills using traditional drawing techniques and digital applications
  • Undertake critical and reflective writing exercises to underpin your industry understanding and self-awareness
  • Year 2
  • Extend your theoretical awareness of fashion retail, visual merchandising, fashion buying and international fashion marketing
  • Develop an understanding of the fashion Industry, organisational management and fashion business fundamentals
  • Develop collaborative working practices with students from other courses to explore the interaction between different design media and genres
  • Year 3
  • Further explore Corporate Responsibility, Fashion Futures and strategic Business Planning
  • Identify an area of study that reflects your intended professional practice culminating in a substantial and focused final major project and/or business plan
  • Take part in live projects and competitions such as briefs from Graduate Fashion Week
  • Compile a professional portfolio website
  • Write a Research Report on a topic broadly related to fashion and your own individual practice.

Typical UK offers

A / AS Levels – GCE
GCE A/AS Levels 3 A-level qualifications at grades BBB. Where candidates are not taking 3 A-levels, NUA will consider combinations of A-level/AS-level and other Level 3 qualifications.

BTEC Extended Diploma (QCF or RQF)
Distinction, Merit, Merit in an art, design or media related subject

BTEC Diploma (QCF or RQF)
Distinction*, Distinction* in an art, design or media related subject

UAL Extended Diploma
Merit

UAL Level 3 Foundation Diploma in Art and Design
Merit

UAL Level 4 Foundation Diploma in Art and Design
Pass

Foundation Diploma in Art and Design
Merit

Access to Higher Education Diploma (Art and Design)
Pass

International Baccalaureate Diploma
A minimum of 27 points

NUA welcomes applicants of all ages from all backgrounds. 

If the qualification that you are studying is not shown, do not worry as we are able to accept other pre-entry qualifications as well as combinations of different qualifications. Please do contact our Student Recruitment Team if you have any queries.

International applications

We accept qualifications from all over the world. To find our entry requirements from a specific country, please check our dedicated international pages.

Most international students are required to hold an English language qualification. Applicants are required to have a minimum UKVI approved IELTS exam score of 6.0 overall, with a minimum of 5.5 in each section. Equivalent English language qualifications are acceptable such as, IB English language syllabus A or B/English Literature (Grade 4).

We also accept some alternative English qualifications. Learn more about our English entry requirements.

You can email us on international@nua.ac.uk if you’d like to discuss your application individually.

Fees and Funding

The cost of your course is determined by your status as either ‘UK/EU’ or ‘International’, so it’s important to check your fee status. If you’re unsure, the UKCISA website will help you determine whether you’re eligible to pay a UK/EU fee (also called a ‘home’ fee). If you’d prefer to speak to NUA directly, please contact student.finance@nua.ac.uk

UK/EU students are eligible for a tuition fee loan from the UK government, meaning you won’t have to pay your fees up front. Further details about tuition fee loans are provided below. International students are not eligible for the UK government tuition fee loan.

2019/20 Tuition Fees For New Entrants

Citizen status

Course

Fee

UK/EU nationality

Undergraduate degree (full-time three and four year degree)

£9,250

International (non-EU)

Undergraduate degree (full-time three and four year degree)

£14,500

Fees will remain the same for each year of your course. 

International students

Find out more about 2019 fees for international students and the support available.

Financial support for UK/EU students

Tuition fee loans and loans for living costs are available, as well as non-repayable NUA bursaries that take into account family income. Find out how to apply for funding.

Tuition Fee Loan for Undergraduate study

Tuition fee loans are available for UK and EU students.

  • Available to cover the full cost of your tuition
  • You don’t have to pay for your course up front yourself
  • Only start paying back when you are earning over £25,000 per year

Maintenance Loan for Undergraduate study – 2018/19

Student Maintenance Loans are available for UK and eligible EU students to help with living costs such as accommodation, food, clothes, travel and course expenses. The amount students receive is dependent on household income and any maintenance grant received.

  • A loan of up to £8,700 may be available if you live away from home.
  • A loan of up to £7,324 may be available if you live with your parents.

How can you find out more?

To learn more about loans, repayment calculations and other financial support, visit Student Finance. If you have any questions about fees, please email student.finance@nua.ac.uk

Scholarships

Find out about scholarship programmes available to NUA applicants.

Bursaries

For new entrants whose household income is assessed as £25,000 or less, the university will offer a contribution towards the costs of studying at NUA (such as equipment, materials and other course-related costs). This will be £200 for new entrants to Year 0 and Year 1, rising to £300 in Year 2, followed by £500 in Year 3. Find out more about bursaries at NUA

NUA alumni, staff and feeder staff discount

All NUA alumni are eligible for a £1,000 discount on NUA postgraduate degree fees. All NUA staff and staff from feeder institutions are eligible for a £500 discount on NUA postgraduate degree fees.

Four year degree* – BA (Hons) Fashion Marketing and Business

Four year degrees offer students a chance to build on their experience within their undergraduate course of choice.

Year 0 will help to build confidence and develop subject specific practical, creative and conceptual skills – making full use of University studios and workshops.

Year 0 is a new option for this course in 2020.

*subject to validation

Typical UK offers and entry requirements for Year 0 entry

GCE A/AS Levels
2 A-level qualifications at grades CC or higher. 

BTEC Extended Diploma (QCF or RQF)
Merit, Merit, Pass in an art, design or media related subject

BTEC Diploma (QCF or RQF)
Distinction, Merit in an art, design or media related subject

UAL Extended Diploma
An overall Pass

UAL Level 3 Foundation Diploma in Art and Design
An overall Pass

Foundation Diploma in Art and Design 
Pass

Access to Higher Education Diploma (Art and Design)
Pass

International Baccalaureate Diploma
A minimum of 24 points

NUA welcomes applicants of all ages from all backgrounds. 

Need help? Chat to our friendly recruitment team

Book a place on an Open Day, or to find out more about how to apply for a course at NUA, please contact Lynne, Sam, Tom, or Tori:

Call: +44 (0) 1603 610561

Email: studentrecruitment@nua.ac.uk

Tweet: @NorwichUniArts

Instagram: norwichuniarts

Facebook: Visit our page