BA (Hons) Fashion Marketing and Business

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BA (Hons) Fashion Marketing and Business

You are a budding business strategist who is passionate about the fashion industry and wants to understand the marketing mechanics behind big name and challenger brands on the catwalk and high street.

Our BA (Hons) Fashion Marketing and Business degree course will offer you an insight into the commercial fundamentals, marketing strategies and core brand development techniques that are used to run the fashion industry today.

You’ll create dynamic marketing campaigns, retail concepts, buying proposals and business plans that will allow you fully understand and operate within successful fashion businesses.

As you build your knowledge of fashion marketing, you will develop skills that are sought after by employers, including:

Marketing and promotional strategies
International fashion branding
Fashion retail and visual merchandising
Fashion buying and merchandising

And you will follow in the path of graduates from our sister course, Fashion Communication and Promotion, who are set-up for successful careers after work experience and internships at brands such as Vivienne Westwood, Jimmy Choo, Net A Porter and Adidas.

Skills for the fashion industry

The course encourages work-related learning and work placements. Dedicated employability workshops covering networking, personal brand building, CV and cover letter writing will assist you in seeking out appropriate opportunities within the industry.

Through engagement with industry guests and bespoke workshops, graduates will go on to be the fashion CEOs, strategists, marketing directors and innovation leaders of the future.

Sharing a common first year with Fashion Communication and Promotion – you will also have the opportunity to collaborate with students who are approaching the fashion industry from a different direction.

Typical career paths include:

International fashion marketing
Fashion retailer
Fashion campaign manager
PR and event manager
Digital content creator
Brand strategist

Social media strategist
Visual merchandiser
Fashion buyer
Fashion merchandiser
Fashion business manager
Fashion entrepreneur

You’ll also get specialist creative careers advice from our Business and Employability Team to help support you as you plan your career.

Course information

Institution code: N39
Course 3 Year UCAS code: W240
Course 4 Year UCAS code: W239
Course length: 3 or 4 year options
Sandwich courses: Creative Professional Development (1 year, Level 5 diploma), or Creative Computing (1 year, Level 5 diploma), available between years 2 & 3

All courses run as a blend of on-campus and digital teaching and learning, and follow current UK government safety advice. Applicants and students will be notified directly if any changes need to be made.

Course specifications
Three year degree
Four year degree
Course related costs

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Course content

Year 1
You will share a joint first year with the BA (Hons) Fashion Communication and Promotion degree allowing you to explore a range of fundamental theories and skills
Examine the theory and practice of fashion trends and trend forecasting, marketing and branding as well as historical and contemporary fashion writing and journalism
Explore a range of graphic and illustration skills using traditional drawing techniques and digital applications
Undertake critical and reflective writing exercises to underpin your industry understanding and self-awareness

Year 2
Extend your theoretical awareness of fashion retail, visual merchandising, fashion buying and international fashion marketing
Develop an understanding of the fashion Industry, organisational management and fashion business fundamentals
Develop collaborative working practices with students from other courses to explore the interaction between different design media and genres

Year 3
Further explore Corporate Responsibility, Fashion Futures and strategic Business Planning
Identify an area of study that reflects your intended professional practice culminating in a substantial and focused final major project and/or business plan
Take part in live projects and competitions such as briefs from Graduate Fashion Week
Compile a professional portfolio website
Write a Research Report on a topic broadly related to fashion and your own individual practice.

Student work

Tap to expand

Ethan Lagman - Digital design featuring statistics abut the use of patterns in fashion design

Marta Zaremba - Visualisation of AK Threads lookbook photography, with plans and illustrations of the pop up fashion shop and launch event, by BA Fashion Communication and Promotion student Marta Zaremba

Marta Zaremba - Pop up shop promotional leaflet, poster, video and photography for AK Threads fashion. By BA Fashion Communication and Promotion student Marta Zaremba

Marta Zaremba - Swing tag/label design for AK Threads garments, by BA Fashion Communication and Promotion student Marta Zaremba

Beth Poulter - Store window visual merchandising for Hermes, featuring a pink backdrop with a rainbow. At the bottom of the rainbow are Hermes bags. By BA Fashion Communication and Promotion student Beth Poulter

Beth Poulter - Store window visual merchandising for Hermes, featuring a sky blue backdrop, with rain falling. In the middle is a mannequin wearing a Hermes coat and holding an umbrella up. By BA Fashion Communication and Promotion student Beth Poulter

Visit the Degree Show website

Entry requirements
Fees & funding
Level 5 Diplomas
Four year degree

Typical UK offers

A / AS Levels – GCE
GCE A/AS Levels 3 A-level qualifications at grades BBB. Where candidates are not taking 3 A-levels, NUA will consider combinations of A-level/AS-level and other Level 3 qualifications.

BTEC Extended Diploma (QCF or RQF)
Distinction, Merit, Merit in an art, design or media related subject

BTEC Diploma (QCF or RQF)
Distinction*, Distinction* in an art, design or media related subject

T Levels
A T Level in any subject with overall grade Merit or above

UAL Extended Diploma
Merit

UAL Level 3 Foundation Diploma in Art and Design
Merit

UAL Level 4 Foundation Diploma in Art and Design
Pass

Foundation Diploma in Art and Design
Merit

Access to Higher Education Diploma (Art and Design)
Pass

International Baccalaureate Diploma
A minimum of 27 points

NUA welcomes applicants of all ages from all backgrounds.

If the qualification that you are studying is not shown, do not worry as we are able to accept other pre-entry qualifications as well as combinations of different qualifications. Please do contact our Student Recruitment Team if you have any queries.

International applications

We accept qualifications from all over the world. To find our entry requirements from a specific country, please check our dedicated international pages.

Most international students are required to hold an English language qualification. Applicants are required to have a minimum UKVI approved IELTS exam score of 6.0 overall, with a minimum of 5.5 in each section. Equivalent English language qualifications are acceptable such as, IB English language syllabus A or B/English Literature (Grade 4).

We also accept some alternative English qualifications. Learn more about our English entry requirements.

You can email us on international@nua.ac.uk if you’d like to discuss your application individually.

2023/24 University fees for new entrants

NUA will assess students’ tuition fee status using the guidance provided by the UK Council for International Student Affairs

Students from the UK or Ireland and EU students with ‘Settled’ or ‘Pre-Settled’ status will be charged ‘Home’ fees if they meet the relevant residency requirements. They will usually be eligible for a tuition fee loan from the UK government, meaning that they won’t have to pay NUA’s tuition fees upfront.

Students who do not meet the necessary residency requirements will usually be charged ‘Overseas’ fees and will not be eligible for the UK government tuition fee loan. Since 2021/22, this includes new entrants from the EU, EEA, and Switzerland who do not have ‘Settled’ or ‘Pre-Settled’ status, because the UK has now formally left the EU.

Fee status	Course	Annual fee
Home	Undergraduate degree (full-time three and four year degree)	£9,250
Overseas	Undergraduate degree (full-time three and four year degree)	£18,000

For Home undergraduate students starting in 2023, inflation may be applied to your fees in later years, if the UK government were to increase the fee cap beyond the current limit of £9,250 per year. If such an increase were to apply, we would confirm this in advance to you of each academic year, and we would limit the increase to the maximum allowed by the Office for Students.

For Overseas undergraduate students starting in 2023, inflation will be applied to your fees in later years. We will confirm this in advance to you of each academic year, and we will limit the increase to no more than the Office for Students’ recommended inflationary measure, which is RPI-X. RPI-X is calculated by the Office for Budget Responsibility. In setting fees for the following year, we will use the Office for Budget Responsibility’s RPI-X forecast for quarter 3 of the relevant year.

See our Fees and Funding page for further information which is also available in a downloadable format.

Financial support for UK students in 2023

Tuition fee loans and loans for living costs are usually available to UK and some EU students, as well as non-repayable NUA bursaries based on family income. Find out more about applying for funding.

All students have an opportunity to spend a year, between the second and third year of their course, enhancing their employability options through a Level 5 Diploma.

These courses are offered in Creative Professional Development; a structured programme of input sessions and work-based learning, and Creative Computing; designed to build the foundation skills in coding and software design that are in high demand in the digital and creative industries.

Four year degree* – BA (Hons) Fashion Marketing and Business

Four year degrees offer students a chance to build on their experience within their undergraduate course of choice.

Year 0 will help to build confidence and develop subject specific practical, creative and conceptual skills – making full use of University studios and workshops.

Year 0 is a new option for this course in 2021

*subject to validation

Typical UK offers and entry requirements for Year 0 entry

GCE A/AS Levels
2 A-level qualifications at grades CC or higher.

BTEC Extended Diploma (QCF or RQF)
Merit, Merit, Pass in an art, design or media related subject

BTEC Diploma (QCF or RQF)
Distinction, Merit in an art, design or media related subject

T Levels
Pass (D or E on the core)

UAL Extended Diploma
An overall Pass

UAL Level 3 Foundation Diploma in Art and Design
An overall Pass

Foundation Diploma in Art and Design
Pass

Access to Higher Education Diploma (Art and Design)
Pass

International Baccalaureate Diploma
A minimum of 24 points