BA (Hons) Fashion Marketing and Business

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BA (Hons) Fashion Marketing and Business

Institution code: N39
Course 3 Year UCAS code: W240
Course 4 Year UCAS code: W239
Course length: 3 or 4 year options

You are a budding business strategist who is passionate about the fashion industry and wants to understand the marketing mechanics behind big name and challenger brands on the catwalk and high street.

Our new BA (Hons) Fashion Marketing and Business degree course will offer you an insight into the commercial fundamentals, marketing strategies and core brand development techniques that are used to run the fashion industry today.

You’ll create dynamic marketing campaigns, retail concepts, buying proposals and business plans that will allow you fully understand and operate within successful fashion businesses.

As you build your knowledge of fashion marketing, you will develop skills that are sought after by employers, including:

Marketing and Promotional strategies
International Fashion Branding
Fashion Retail and Visual Merchandising
Fashion Buying and Merchandising

And you will follow in the path of graduates from our sister course, Fashion Communication and Promotion, who are set-up for successful careers after work experience and internships at brands such as Vivienne Westwood, Jimmy Choo, Net A Porter and Adidas.

Skills for the Fashion Industry

The course has a common first year with Fashion Communication and Promotion – giving you the opportunity to collaborate with students who are approaching the fashion industry from a different direction.

Typical Career Paths include

International Fashion Marketing
Fashion Retailer
Fashion Campaign Manager
PR and Event Manager
Digital Content Creator
Brand Strategist

Social Media Strategist
Visual Merchandiser
Fashion Buyer
Fashion Merchandiser
Fashion Business Manager
Fashion Entrepreneur

All courses run as a blend of on-campus and digital teaching and learning, and follow current UK government safety advice. Applicants and students will be notified directly if any changes need to be made.

Course specifications
Three year degree
Four year degree
Course costs

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Course content

Year 1
You will share a joint first year with the BA (Hons) Fashion Communication and Promotion degree allowing you to explore a range of fundamental theories and skills
Examine the theory and practice of fashion trends and trend forecasting, marketing and branding as well as historical and contemporary fashion writing and journalism
Explore a range of graphic and illustration skills using traditional drawing techniques and digital applications
Undertake critical and reflective writing exercises to underpin your industry understanding and self-awareness

Year 2
Extend your theoretical awareness of fashion retail, visual merchandising, fashion buying and international fashion marketing
Develop an understanding of the fashion Industry, organisational management and fashion business fundamentals
Develop collaborative working practices with students from other courses to explore the interaction between different design media and genres

Year 3
Further explore Corporate Responsibility, Fashion Futures and strategic Business Planning
Identify an area of study that reflects your intended professional practice culminating in a substantial and focused final major project and/or business plan
Take part in live projects and competitions such as briefs from Graduate Fashion Week
Compile a professional portfolio website
Write a Research Report on a topic broadly related to fashion and your own individual practice.

Student work

Tap to expand

Ethan Lagman - Digital design featuring statistics abut the use of patterns in fashion design

Marta Zaremba - Visualisation of AK Threads lookbook photography, with plans and illustrations of the pop up fashion shop and launch event, by BA Fashion Communication and Promotion student Marta Zaremba

Marta Zaremba - Pop up shop promotional leaflet, poster, video and photography for AK Threads fashion. By BA Fashion Communication and Promotion student Marta Zaremba

Marta Zaremba - Swing tag/label design for AK Threads garments, by BA Fashion Communication and Promotion student Marta Zaremba

Beth Poulter - Store window visual merchandising for Hermes, featuring a pink backdrop with a rainbow. At the bottom of the rainbow are Hermes bags. By BA Fashion Communication and Promotion student Beth Poulter

Beth Poulter - Store window visual merchandising for Hermes, featuring a sky blue backdrop, with rain falling. In the middle is a mannequin wearing a Hermes coat and holding an umbrella up. By BA Fashion Communication and Promotion student Beth Poulter

#Disrupt
Convention

Entry requirements
Fees and funding
Four year degree

Typical UK offers

A / AS Levels – GCE
GCE A/AS Levels 3 A-level qualifications at grades BBB. Where candidates are not taking 3 A-levels, NUA will consider combinations of A-level/AS-level and other Level 3 qualifications.

BTEC Extended Diploma (QCF or RQF)
Distinction, Merit, Merit in an art, design or media related subject

BTEC Diploma (QCF or RQF)
Distinction*, Distinction* in an art, design or media related subject

UAL Extended Diploma
Merit

UAL Level 3 Foundation Diploma in Art and Design
Merit

UAL Level 4 Foundation Diploma in Art and Design
Pass

Foundation Diploma in Art and Design
Merit

Access to Higher Education Diploma (Art and Design)
Pass

International Baccalaureate Diploma
A minimum of 27 points

NUA welcomes applicants of all ages from all backgrounds.

If the qualification that you are studying is not shown, do not worry as we are able to accept other pre-entry qualifications as well as combinations of different qualifications. Please do contact our Student Recruitment Team if you have any queries.

International applications

We accept qualifications from all over the world. To find our entry requirements from a specific country, please check our dedicated international pages.

Most international students are required to hold an English language qualification. Applicants are required to have a minimum UKVI approved IELTS exam score of 6.0 overall, with a minimum of 5.5 in each section. Equivalent English language qualifications are acceptable such as, IB English language syllabus A or B/English Literature (Grade 4).

We also accept some alternative English qualifications. Learn more about our English entry requirements.

You can email us on international@nua.ac.uk if you’d like to discuss your application individually.

Fees and Funding

The cost of your course is determined by your status as either ‘UK or ‘International/EU’, so it’s important to check your fee status. If you’re unsure, the UKCISA website will help you determine whether you’re eligible to pay a UK fee (also called a ‘home’ fee). If you’d prefer to speak to NUA directly, please contact student.finance@nua.ac.uk

UK students are eligible for a tuition fee loan from the UK government, meaning you won’t have to pay your fees up front. Further details about tuition fee loans are provided below. International students are not eligible for the UK government tuition fee loan.

2021/22 Tuition Fees for new entrants

Citizen status	Course	Fee
UK	Undergraduate degree (full-time three and four year degree)	£9,250

International (including EU)

Undergraduate degree (full-time three and four year degree)

£15,900

Fees will remain the same for each year of your course.

International students

Find out more about 2021 fees for international students and the scholarships and support available.

Financial support for UK students

Tuition fee loans and loans for living costs are available, as well as non-repayable NUA bursaries that take into account family income. Find out how to apply for funding.

Tuition Fee Loan for undergraduate study – 2021/22

Tuition fee loans are available for UK students.

Available to cover the full cost of your tuition
You don’t have to pay for your course up front yourself
Only start paying back when you are earning over £26,575 per year

Maintenance Loan for undergraduate study – 2021/22

Student Maintenance Loans are available from Student Finance England for UK students to help with living costs such as accommodation, food, clothes, travel and course expenses. The amount students receive is dependent on household income and any maintenance grant received.

A loan of up to £9,203 may be available if you live away from home.
A loan of up to £7,747 may be available if you live with your parents.

Different figures may apply if you are currently based in Wales, Scotland or Northern Ireland.

How can you find out more?

To learn more about loans, repayment calculations and other financial support, visit Student Finance. If you have any questions about fees, please email us: student.finance@nua.ac.uk

Scholarships

Find out about scholarship programmes available to NUA applicants.

Bursaries

For new entrants whose household income is assessed as £25,000 or less, the university will offer a contribution towards the costs of studying at NUA (such as equipment, materials and other course-related costs). Find out more about bursaries at NUA.

NUA alumni, staff and feeder staff discount

All NUA alumni are eligible for a £1,000 discount on NUA postgraduate degree fees. All NUA staff and staff from feeder institutions are eligible for a £500 discount on NUA postgraduate degree fees.

Four year degree* – BA (Hons) Fashion Marketing and Business

Four year degrees offer students a chance to build on their experience within their undergraduate course of choice.

Year 0 will help to build confidence and develop subject specific practical, creative and conceptual skills – making full use of University studios and workshops.

Year 0 is a new option for this course in 2021

*subject to validation

Typical UK offers and entry requirements for Year 0 entry

GCE A/AS Levels
2 A-level qualifications at grades CC or higher.

BTEC Extended Diploma (QCF or RQF)
Merit, Merit, Pass in an art, design or media related subject

BTEC Diploma (QCF or RQF)
Distinction, Merit in an art, design or media related subject

UAL Extended Diploma
An overall Pass

UAL Level 3 Foundation Diploma in Art and Design
An overall Pass

Foundation Diploma in Art and Design
Pass

Access to Higher Education Diploma (Art and Design)
Pass

International Baccalaureate Diploma
A minimum of 24 points

NUA welcomes applicants of all ages from all backgrounds.