BA (Hons) Fashion Communication and Promotion

BA (Hons) Fashion Communication and Promotion

You’ll create original content and eye-catching campaigns at Norwich University of the Arts (Norwich) that mirror the marketing strategies and visual communication skills that drive the success of the global fashion industry.

Our BA (Hons) Fashion Communication and Promotion degree will offer you insight into the technical expertise and creative strategies that successful fashion businesses use to grab attention. 

As you build your knowledge of fashion marketing, you will develop skills that will make you attractive to employers, including: 

  • Market segmentation 
  • Branding and brand development 
  • Promotional strategies 
  • Competitor analysis and more! 

And you will follow in the path of graduates who are set up for successful fashion media and marketing careers after work experience, live projects and internships with brands like Adidas, Vivienne Westwood and Vogue. 

Creative fashion marketing 

On our multi-disciplinary course, you will learn to combine your new analytical, editorial and marketing expertise with your preferred creative skills, whether you favour graphic design and illustration, or film and photography. 

The result will be original and imaginative content driven by your strategies for promotional campaigns, events, magazines and media, both print and digital. 

Skills for the fashion industry 

There will be opportunities to collaborate with students from other Norwich courses, giving you valuable experience of multi-disciplinary working common in agencies and the fashion industry. 

Following on from their studies, students have gone on to secure employment at high-calibre fashion brands/organisations such as Archant, Selfridges, Net A Porter, Saatchi & Saatchi, Jimmy Choo, Hunter and Wonderland. 

Typical career paths include:

  • Fashion stylist
  • Style scout
  • Trend forecaster
  • Fashion buyer
  • Visual merchandiser
  • Fashion marketer
  • Brand strategist
  • Social media strategist
  • Creative/Art director 
  • Promotion and PR 
  • PR and event manager 
  • Fashion writer  
  • Fashion editor 
  • Fashion blogger 
  • Fashion vlogger 
  • Fashion illustrator

You’ll also get specialist creative careers advice from our Business and Employability Team to help support you as you plan your career.

Success in awards and commissions: 

  • Graduate Fashion Week Award winners for Fashion Publication Award 2019  
  • 2022, 21, 20, 19 and 18 Graduate Fashion Week Award Finalists for Fashion
  • Photography, Creative Direction, Marketing and Communications
  • 2018 Finalist Social Media Award
  • 2018 Finalist Creative Direction and Styling Award
  • Competition winners for the United Nations Trust Orange Label Project, Lyst and Elle writing competitions
  • Live briefs with Matches Fashion, Blakely, Jigsaw and Jarrold
  • Student work featured in ASBO, Disorder, Jocks and Nerds and The Model Magazine

Course information

Institution code: N39
Course 3 Year UCAS code: W232
Course 4 Year UCAS code: W234
Course length: 3 or 4 year options
Sandwich courses: Creative Professional Development (1 year, Level 5 diploma), or Creative Computing (1 year, Level 5 diploma), available between years 2 & 3

All courses run as a blend of on-campus and digital teaching and learning, and follow current UK government safety advice. Applicants and students will be notified directly if any changes need to be made.

Course content

  • Year 1
  • Examine the theory and practice of fashion trends and trend forecasting, marketing and branding as well as historical and contemporary fashion writing and journalism
  • Explore a range of graphic and illustration skills using traditional drawing techniques and digital applications
  • Undertake an introduction to photography
  • Apply your creative and conceptual abilities to fashion styling and illustration projects
  • Undertake critical and reflective writing exercises to underpin your industry understanding and self-awareness.
  • Year 2
  • Extend your conceptual and theoretical awareness of campaign strategy techniques, visual merchandising and the use of film and video as a promotional tool
  • Develop collaborative working practices with students from other courses to explore the interaction between different design media and genres
  • Undertake an introduction to digital film making and 3D digital modelling
  • Design and create a 360-degree fashion campaign
  • Develop an understanding of professional practice in areas of professional pitching, network building and self-promotion.
  • Year 3
  • Identify an area of study that reflects your intended professional practice culminating in a substantial and focused body of creative work
  • Expand your technical, creative and management skills relevant to your practice
  • Take part in live projects and competitions such as briefs from Graduate Fashion Week and the British Fashion Council
  • Compile a professional portfolio of work in appropriate physical and digital formats
  • Write a Research Report on a topic broadly related to fashion and your own individual practice.
Visit the Degree Show website

Typical UK offers

A / AS Levels – GCE
GCE A/AS Levels 3 A-level qualifications at grades BBB. Where candidates are not taking 3 A-levels, NUA will consider combinations of A-level/AS-level and other Level 3 qualifications.

BTEC Extended Diploma (QCF or RQF)
Distinction, Merit, Merit in an art, design or media related subject

BTEC Diploma (QCF or RQF)
Distinction*, Distinction* in an art, design or media related subject

T Levels
A T Level in any subject with overall grade Merit or above

UAL Extended Diploma

UAL Level 3 Foundation Diploma in Art and Design

UAL Level 4 Foundation Diploma in Art and Design

Foundation Diploma in Art and Design

Access to Higher Education Diploma (Art and Design)

International Baccalaureate Diploma
A minimum of 27 points

NUA welcomes applicants of all ages from all backgrounds.

If the qualification that you are studying is not shown, do not worry as we are able to accept other pre-entry qualifications as well as combinations of different qualifications. Please do contact our Student Recruitment Team if you have any queries.

International applications

We accept qualifications from all over the world. To find our entry requirements from a specific country, please check our dedicated international pages.

Most international students are required to hold an English language qualification. Applicants are required to have a minimum UKVI approved IELTS exam score of 6.0 overall, with a minimum of 5.5 in each section. Equivalent English language qualifications are acceptable such as, IB English language syllabus A or B/English Literature (Grade 4).

We also accept some alternative English qualifications. Learn more about our English entry requirements.

You can email us on if you’d like to discuss your application individually.

2023/24 University fees for new entrants

NUA will assess students’ tuition fee status using the guidance provided by the UK Council for International Student Affairs

Students from the UK or Ireland and EU students with ‘Settled’ or ‘Pre-Settled’ status will be charged ‘Home’ fees if they meet the relevant residency requirements.  They will usually be eligible for a tuition fee loan from the UK government, meaning that they won’t have to pay NUA’s tuition fees upfront.

Students who do not meet the necessary residency requirements will usually be charged ‘Overseas’ fees and will not be eligible for the UK government tuition fee loan. Since 2021/22, this includes new entrants from the EU, EEA, and Switzerland who do not have ‘Settled’ or ‘Pre-Settled’ status, because the UK has now formally left the EU.

Fee status Course Annual fee
Home Undergraduate degree (full-time three and four year degree) £9,250
Overseas Undergraduate degree (full-time three and four year degree) £18,000

For Home undergraduate students starting in 2023, inflation may be applied to your fees in later years, if the UK government were to increase the fee cap beyond the current limit of £9,250 per year. If such an increase were to apply, we would confirm this in advance to you of each academic year, and we would limit the increase to the maximum allowed by the Office for Students.

For Overseas undergraduate students starting in 2023, inflation will be applied to your fees in later years. We will confirm this in advance to you of each academic year, and we will limit the increase to no more than the Office for Students’ recommended inflationary measure, which is RPI-X. RPI-X is calculated by the Office for Budget Responsibility. In setting fees for the following year, we will use the Office for Budget Responsibility’s RPI-X forecast for quarter 3 of the relevant year.

See our Fees and Funding page for further information which is also available in a downloadable format.

Financial support for UK students in 2023

Tuition fee loans and loans for living costs are usually available to UK and some EU students, as well as non-repayable NUA bursaries based on family income. Find out more about applying for funding.

All students have an opportunity to spend a year, between the second and third year of their course, enhancing their employability options through a Level 5 Diploma.

These courses are offered in Creative Professional Development; a structured programme of input sessions and work-based learning, and Creative Computing; designed to build the foundation skills in coding and software design that are in high demand in the digital and creative industries.

Four year degree – BA (Hons) Fashion Communication and Promotion

Four year degrees offer students a chance to build on their experience within their undergraduate course of choice.

Year 0 will help to build confidence and develop subject specific practical, creative and conceptual skills – making full use of University studios and workshops.

Typical UK offers and entry requirements for Year 0 entry

GCE A/AS Levels
2 A-level qualifications at grades CC or higher. 

BTEC Extended Diploma (QCF or RQF)
Merit, Merit, Pass in an art, design or media related subject

BTEC Diploma (QCF or RQF)
Distinction, Merit in an art, design or media related subject

T Levels
Pass (D or E on the core)

UAL Extended Diploma
An overall Pass

UAL Level 3 Foundation Diploma in Art and Design
An overall Pass

Foundation Diploma in Art and Design 

Access to Higher Education Diploma (Art and Design)

International Baccalaureate Diploma
A minimum of 24 points

NUA welcomes applicants of all ages from all backgrounds. 

Woman standing with jeans, a white top and a smart cream jacket on. Her hair is blonde and tied back in a pony tail.

Louella Daniels

"I have loved having so many opportunities available to me and really enjoyed delving into so many different skills from marketing to photography, social media, to branding. I love that we are allowed the freedom to decide what we like and what we want to pursue further. "

BA (Hons) Fashion Communication and Promotion

portrait photo of alum Beth Poulter standing and smiling while looking away from camera with long hair and a thick fabric open coat

Beth Poulter

"Interning is the way in to almost every creative industry and it will be worth your time."

BA (Hons) Fashion Communication and Promotion

portrait photo of alum Faye Anderson standing and smiling at camera with tied back hair and a long sleeved black jumper in a room with a rack of design work in the background

Faye Anderson

"Workshops have not only allowed me to explore my creativity, but think more strategically about my practice. Lectures from industry professionals within my field of study offer a great source of inspiration"

BA (Hons) Fashion Communication and Promotion


  • Olivia Pinnock

  • Andi Sapey

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Book a place on an Open Day, or to find out more about how to apply for a course at Norwich University of the Arts, please give us a call.


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