BA (Hons) Fashion Communication and Promotion
Institution code: N39Course UCAS code: W232Course length: 3 years
Our BA (Hons) Fashion Communication and Promotion degree course will teach you the technical skills and creative approaches that develop successful fashion brands and brand extensions, fashion marketing events, promotional campaigns and publications.
Set yourself up for a successful career in fashion marketing on an undergraduate fashion communication and promotion skills course that encourages you to aspire to the highest creative standards and cultivates a close engagement with the professional world of fashion promotion and branding.
Your fashion communication and promotion skills
Your enthusiasm for the fashion industry will be the springboard from which you determine your individual focus and direction. This degree is structured to provide you with a set of core skills while providing flexibility for you to focus on areas of personal interest. This will enable you to develop a strong individual profile on which to build a successful career.
You’ll be encouraged to take a creative approach to fashion marketing. You’ll apply a broad range of analytical, editorial, marketing and forecasting tools and innovative graphical, 3D and digital techniques to produce original and incisive content for promotional campaigns and marketing publications in print and digital formats.
Your fashion communication and promotion future
Market segmentation, branding and brand development, promotional strategies and competitor analysis are just some of the techniques you’ll learn as you build your knowledge of fashion marketing and develop skills that will make you attractive to employers.
You’ll get the opportunity to engage in live industry briefs with leading fashion brands and be supported to get your work featured in publications such as Disorder and The Model Magazine. Work placements are strongly encouraged, and students are supported to gain industry experience with leading fashion brands like Vivienne Westwood and Vogue.
Typical career paths include
You’ll get specialist creative careers advice from our Careers Team in the Ideas FactoryNUA to help support you as you plan your career.
Explore our Fashion 360 Exhibition
- Year 1
- Examine the theory and practice of fashion trends and trend forecasting, marketing and branding as well as historical and contemporary fashion writing and journalism
- Explore a range of graphic and illustration skills using traditional drawing techniques and digital applications
- Undertake an introduction to photography
- Apply your creative and conceptual abilities to fashion styling and illustration projects
- Undertake critical and reflective writing exercises to underpin your industry understanding and self-awareness.
- Year 2
- Extend your conceptual and theoretical awareness of campaign strategy techniques, visual merchandising and the use of film and video as a promotional tool
- Develop collaborative working practices with students from other courses to explore the interaction between different design media and genres
- Undertake an introduction to digital film making and 3D digital modelling
- Design and create a 360-degree fashion campaign
- Develop an understanding of professional practice in areas of professional pitching, network building and self-promotion.
- Year 3
- Identify an area of study that reflects your intended professional practice culminating in a substantial and focused body of creative work
- Expand your technical, creative and management skills relevant to your practice
- Take part in live projects and competitions such as briefs from Graduate Fashion Week and the British Fashion Council
- Compile a professional portfolio of work in appropriate physical and digital formats
- Write a Research Report on a topic broadly related to fashion and your own individual practice.
Typical UK offers
A / AS Levels – GCE
GCE A/AS Levels 3 A-level qualifications at grades BBB, at least one of which must be in an art, design or media related subject. Where candidates are not taking 3 A-levels, NUA will consider combinations of A-level/AS-level and other Level 3 qualifications.
BTEC Extended Diploma (QCF or RQF)
Distinction, Merit, Merit in an art, design or media related subject
BTEC Diploma (QCF or RQF)
Distinction*, Distinction* in an art, design or media related subject
UAL Extended Diploma
UAL Level 3 Foundation Diploma in Art and Design
UAL Level 4 Foundation Diploma in Art and Design
Foundation Diploma in Art and Design
Access to Higher Education Diploma (Art and Design)
International Baccalaureate Diploma
A minimum of 32 points
NUA welcomes applicants of all ages from all backgrounds. Your application will be primarily assessed through interview and portfolio review so even if you have no formal qualifications or do not meet our typical offers it can still be worth applying.
If you are studying at the time of your application and your interview is successful, it is likely that you will receive a conditional offer.
If the qualification that you are studying is not shown, do not worry as we are able to accept other pre-entry qualifications as well as combinations of different qualifications. Please do contact our Student Recruitment Team if you have any queries.
We accept qualifications from all over the world, to find our entry requirements from a specific country, please check our dedicated international pages.
Most international students are required to hold an English language qualification. Applicants are required to have a minimum UKVI approved IELTS exam score of 6.0 overall, with a minimum of 5.5 in each section. Equivalent English language qualifications are acceptable such as, IB English language syllabus A or B/English Literature (Grade 4).
You can email us on firstname.lastname@example.org if you’d like to discuss your application individually.
BA (Hons) Fashion Communication and Promotion degree portfolio guidance
After you apply to study BA Fashion Communication and Promotion at NUA we’ll invite you to an interview on campus or by skype or telephone, depending on your circumstance.
If you apply by the UCAS deadline of 15 January your interview will usually take place in February. We’ll ask you to prepare your portfolio ready to bring with you or submit online ahead of your interview.
This is your chance to show us what you’re all about. Choose pieces that reflect your creativity and personal interests, as well as demonstrating your technical skills.
How much work should I include?
Choose at least two projects that show the steps you took to develop an idea. This might mean you include experiments, drafts or variations that demonstrate the progression of a project from the earliest stages through to completion. Don’t worry if they’re not perfect drawings, paintings or renderings – we want to understand how you think during the creative process.
What type of work should I include?
Finished projects that you’re excited about! Remember, we’re interested in you. What motivates your choice in discipline? What shapes your creative identity? You can submit assessed projects and coursework, but we recommend including independent work where possible. Self-initiated projects showcase your ability to generate ideas and tell us more about you and your ambition.
Things to consider
Take your time choosing pieces for your portfolio
You should be confident and passionate talking about each piece. You may not be able to talk us through everything in your portfolio at the interview, so be sure to present the work in a logical way. Choose a layout that tells the story of each project and use a structure that gives a full picture of your creative practice.
Show us the full range of your creative experience and interests
Tell us about contemporary creatives that have influenced your practice. Exhibitions, shows or festivals that have inspired you or influenced your work. Competitions you’ve entered and prizes you’ve won. If you can, avoid too much repetition in style and subject matter.
Your portfolio should be relevant to the course you’re applying to, but you can include a wide range of work that shows your creativity, technical competence and understanding of space.
You may wish to include some of the following:
- Drawings, painting and/or illustrations that demonstrate your skills, including life drawings, fashion illustration, still life, images drawn from observing people and landscapes or from your imagination
- Mood boards, collages, montages and mixed media (building brand identity, trend predictions)
- Photography, film or animation work
- Moving image or film work
- Editorial work, including magazine spreads, homemade zines and original copy
- Ideas for fashion branding or advertising
- Designs for fashion retail and window displays
- Evidence of event design and management
- Work created using Adobe Creative Suite or other appropriate design software package
- Evidence of market research and audience analysis (creatively presented)
- Screen captures of online work, such as websites, blogs, Pinterest and Instagram.
- If you’re only submitting hardcopy materials you should aim to submit 20-30 pieces. Portfolios should be ring bound or loose boards between A4 and A1 in size.
- Include 2-3 sketchbooks with the portfolio to demonstrate idea development, contextualisation and your work strategies.
- Large, intricate or fragile pieces should be shown as good quality photographs.
- If you’re submitting a showreel you should also present 10-15 images of other work (see digital portfolios guidance below).
- Labels should be discreet, neat and used in a consistent manner for clear navigation.
- Ensure your name is on the portfolio.
- Include up to 30 images, including images from sketchbooks, research, experimental work and finished pieces.
- If you’re presenting a showreel, your work should be no longer than five minutes, but you can include 10-15 accompanying images.
- Ensure photographs and scans are cleara and in focus, and in a large enough format to see clearly.
- Digital work should be presented on an online platform such as your own website, Tumblr, Flickr, Prezi, MeMyArt, YouTube, Vimeo or a personal blog. The link should then be submitted through the Applicant Portal or by emailing the relevant address below.
- Ensure your digital portfolio is accessible before you arrive for interview, as your interviewer will load it in advance of the interview.
- UK and EU applicants should send their link to email@example.com
- Non-EU and EEA applicants should send their link to firstname.lastname@example.org
As part of your offer you may be asked to submit a piece of written work in addition to your application, usually after your interview.
Typically an essay, report or completed log of between 500 and 1,000 words, your submission should demonstrate your ability to think critically, make informed analysis and communicate confidently in a subject area related to your proposed course of study.
Fees and Funding
The cost of your course is determined by your status as either ‘UK/EU’ or ‘International’, so it’s important to check your fee status. If you’re unsure, the UKCISA website will help you determine whether you’re eligible to pay a UK/EU fee (also called a ‘home’ fee). If you’d prefer to speak to NUA directly, please contact email@example.com
UK/EU students are eligible for a tuition fee loan from the UK government, meaning you won’t have to pay your fees up front. Further details about tuition fee loans are provided below. International students are not eligible for the UK government tuition fee loan.
2018/19 Tuition Fees For New Entrants
Undergraduate degree (full-time three and four year degree)
Undergraduate degree (full-time three and four year degree)
Fees will remain the same for each year of your course.
Find out more about 2018 fees for international students and the support available.
Financial support for UK/EU students in 2018
Tuition fee loans and loans for living costs are available, as well as non-repayable NUA bursaries that take into account family income. Find how to apply for funding.
Tuition Fee Loan for Undergraduate study
Tuition fee loans are available for UK and EU students.
- Available to cover the full cost of your tuition
- You don’t have to pay for your course up front yourself
- Only start paying back when you are earning over £25,000 per year
Maintenance Loan for Undergraduate study – 2018/19
Student Maintenance Loans are available for UK and eligible EU students to help with living costs such as accommodation, food, clothes, travel and course expenses. The amount students receive is dependent on household income and any maintenance grant received.
- A loan of up to £8,700 may be available if you live away from home.
- A loan of up to £7,324 may be available if you live with your parents.
How can you find out more?
Find out about scholarship programmes available to NUA applicants.
NUA offers bursaries to new students whose household income is £42,875 or less.
NUA alumni, staff and feeder staff discount
All NUA alumni are eligible for a £1,000 discount on NUA postgraduate degree fees. All NUA staff and staff from feeder institutions are eligible for a £500 discount on NUA postgraduate degree fees.
"Workshops have not only allowed me to explore my creativity, but think more strategically about my practice. Lectures from industry professionals within my field of study offer a great source of inspiration"
BA (Hons) Fashion Communication and Promotion
"Interning is the way in to almost every creative industry and it will be worth your time."
BA (Hons) Fashion Communication and Promotion
Staff and graduate styling collaboration success
Work by graduate Kerry Curl & Alex Hill featured in British Journal of Photography.
Third year BA Fashion student wins Boohoo’s national competition
First winner announced as students from four courses shortlisted for Graduate Fashion Week awards.
Fashion Communication and Promotion student wins writing competition
Hannah Murray wins international competition to be featured on the global fashion website Lyst.
BA Degree Shows 2018
Tuesday 26 June - 4 July 2018
Discover the work of our graduating students in the 2018 Degree Shows.
Bishop’s Art Prize 2018
Tuesday 5 June - Thursday 14 June 2018
Explore the theme of Light in the Darkness in this exhibition at Norwich Cathedral.
Tuesday 15 May - Saturday 7 July 2018
Explore 'Unnamed' and 'Palace' by Nathan Coley at East GalleryNUA and St Laurence's church.
Undergraduate Open Day
Friday 29 June 2018
Explore our studios. Meet our staff and students. Find out how we are Teaching Excellence.
UCAS Events 2018
February - June 2018
Find out more about studying at Norwich University of the Arts at a UCAS event.
Our course trip – BA Fashion Communication students visit Berlin
Read a blog by BA Fashion Communication and Promotion student Amy on their visit to Berlin.
Graduate interview with Creative Director Fiona Burrage
"NUA was a great start for me and really championed creativity."
Interning at Vivienne Westwood
Read about Beth's summer internship at iconic fashion brand, Vivienne Westwood.