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BA (Hons) Fashion Communication and Promotion

BA (Hons) Fashion Communication and Promotion

Institution code: N39
Course UCAS code: W232
Course length: 3 years

Our BA (Hons) Fashion Communication and Promotion degree course will teach you the technical skills and creative approaches that develop successful fashion brands and brand extensions, fashion marketing events, promotional campaigns and publications.

Set yourself up for a successful career in fashion marketing on an undergraduate fashion communication and promotion skills course that encourages you to aspire to the highest creative standards and cultivates a close engagement with the professional world of fashion promotion and branding.

Your fashion communication and promotion skills

Your enthusiasm for the fashion industry will be the springboard from which you determine your individual focus and direction. This degree is structured to provide you with a set of core skills while providing flexibility for you to focus on areas of personal interest. This will enable you to develop a strong individual profile on which to build a successful career.

You’ll be encouraged to take a creative approach to fashion marketing. You’ll apply a broad range of analytical, editorial, marketing and forecasting tools and innovative graphical, 3D and digital techniques to produce original and incisive content for promotional campaigns and marketing publications in print and digital formats.

Your fashion communication and promotion future

Market segmentation, branding and brand development, promotional strategies and competitor analysis are just some of the techniques you’ll learn as you build your knowledge of fashion marketing and develop skills that will make you attractive to employers.

You’ll get the opportunity to engage in live industry briefs with leading fashion brands and be supported to get your work featured in publications such as Disorder and The Model Magazine. Work placements are strongly encouraged, and students are supported to gain industry experience with leading fashion brands like Vivienne Westwood and Vogue.

Typical career paths include

  • Fashion Stylist
  • Style Scout
  • Trend Forecaster
  • Fashion Buyer
  • Visual Merchandiser
  • Fashion Marketer
  • Brand Strategist
  • Social Media Strategist
  • Creative/Art Director
  • Promotion and PR
  • PR and Event Manager
  • Fashion Writer
  • Fashion Editor
  • Fashion Blogger
  • Fashion Vlogger
  • Fashion Illustrator

You’ll also get specialist creative careers advice from our Careers Team in the Ideas FactoryNUA to help support you as you plan your career.

Course content

  • Year 1
  • Examine the theory and practice of fashion trends and trend forecasting, marketing and branding as well as historical and contemporary fashion writing and journalism
  • Explore a range of graphic and illustration skills using traditional drawing techniques and digital applications
  • Undertake an introduction to photography
  • Apply your creative and conceptual abilities to fashion styling and illustration projects
  • Undertake critical and reflective writing exercises to underpin your industry understanding and self-awareness.
  • Year 2
  • Extend your conceptual and theoretical awareness of campaign strategy techniques, visual merchandising and the use of film and video as a promotional tool
  • Develop collaborative working practices with students from other courses to explore the interaction between different design media and genres
  • Undertake an introduction to digital film making and 3D digital modelling
  • Design and create a 360-degree fashion campaign
  • Develop an understanding of professional practice in areas of professional pitching, network building and self-promotion.
  • Year 3
  • Identify an area of study that reflects your intended professional practice culminating in a substantial and focused body of creative work
  • Expand your technical, creative and management skills relevant to your practice
  • Take part in live projects and competitions such as briefs from Graduate Fashion Week and the British Fashion Council
  • Compile a professional portfolio of work in appropriate physical and digital formats
  • Write a Research Report on a topic broadly related to fashion and your own individual practice.
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Typical UK offers

A / AS Levels – GCE
GCE A/AS Levels 3 A-level qualifications at grades BBB. Where candidates are not taking 3 A-levels, NUA will consider combinations of A-level/AS-level and other Level 3 qualifications.

BTEC Extended Diploma (QCF or RQF)
Distinction, Merit, Merit in an art, design or media related subject

BTEC Diploma (QCF or RQF)
Distinction*, Distinction* in an art, design or media related subject

UAL Extended Diploma

UAL Level 3 Foundation Diploma in Art and Design

UAL Level 4 Foundation Diploma in Art and Design

Foundation Diploma in Art and Design

Access to Higher Education Diploma (Art and Design)

International Baccalaureate Diploma
A minimum of 27 points

NUA welcomes applicants of all ages from all backgrounds. Your application will be primarily assessed through interview and portfolio review so even if you have no formal qualifications or do not meet our typical offers it can still be worth applying.

If you are studying at the time of your application and your interview is successful, it is likely that you will receive a conditional offer.

If the qualification that you are studying is not shown, do not worry as we are able to accept other pre-entry qualifications as well as combinations of different qualifications. Please do contact our Student Recruitment Team if you have any queries.

International applications

We accept qualifications from all over the world. To find our entry requirements from a specific country, please check our dedicated international pages.

Most international students are required to hold an English language qualification. Applicants are required to have a minimum UKVI approved IELTS exam score of 6.0 overall, with a minimum of 5.5 in each section. Equivalent English language qualifications are acceptable such as, IB English language syllabus A or B/English Literature (Grade 4).

We also accept some alternative English qualifications. Learn more about our English entry requirements.

You can email us on international@nua.ac.uk if you’d like to discuss your application individually.

BA (Hons) Fashion Communication and Promotion degree portfolio guidance

Your portfolio should be relevant to this course, but you can include a wide range of work that shows your creativity, technical competence, audience awareness and understanding of brand identity.

You may wish to include some of the following:

  • Mood boards, collages and mixed media
  • Work created using Adobe Creative Suite or other appropriate design software package
  • Screen captures of online work, such as websites, blogs, Pinterest and Instagram
  • Ideas for fashion branding or advertising
  • Photography, moving image or film work
  • Editorial work, including magazine spreads, homemade zines and original copy
  • Designs for fashion retail and window displays
  • Evidence of event design and management
  • Drawings, painting and/or illustrations that demonstrate your skills, including life drawings, fashion illustration, still life, images drawn from observing people
  • Evidence of market research and audience analysis (creatively presented).

Further portfolio advice and tips

Get more advice on presentation formats, layouts and when to submit your portfolio in the application process.

Your interview

After you apply to study BA Fashion Communication and Promotion at NUA we’ll invite you to an interview on campus or by Skype or telephone, depending on your circumstance.

If you apply by the UCAS deadline of 15 January your interview will usually take place in February. We’ll ask you to prepare your portfolio ready to bring with you or submit online ahead of your interview.

Read our tips for interviews at NUA

Fees and Funding

The cost of your course is determined by your status as either ‘UK/EU’ or ‘International’, so it’s important to check your fee status. If you’re unsure, the UKCISA website will help you determine whether you’re eligible to pay a UK/EU fee (also called a ‘home’ fee). If you’d prefer to speak to NUA directly, please contact student.finance@nua.ac.uk

UK/EU students are eligible for a tuition fee loan from the UK government, meaning you won’t have to pay your fees up front. Further details about tuition fee loans are provided below. International students are not eligible for the UK government tuition fee loan.

2019/20 Tuition Fees For New Entrants

Citizen status



UK/EU nationality

Undergraduate degree (full-time three and four year degree)


International (non-EU)

Undergraduate degree (full-time three and four year degree)


Fees will remain the same for each year of your course. 

International students

Find out more about 2019 fees for international students and the support available.

Financial support for UK/EU students

Tuition fee loans and loans for living costs are available, as well as non-repayable NUA bursaries that take into account family income. Find out how to apply for funding.

Tuition Fee Loan for Undergraduate study

Tuition fee loans are available for UK and EU students.

  • Available to cover the full cost of your tuition
  • You don’t have to pay for your course up front yourself
  • Only start paying back when you are earning over £25,000 per year

Maintenance Loan for Undergraduate study – 2018/19

Student Maintenance Loans are available for UK and eligible EU students to help with living costs such as accommodation, food, clothes, travel and course expenses. The amount students receive is dependent on household income and any maintenance grant received.

  • A loan of up to £8,700 may be available if you live away from home.
  • A loan of up to £7,324 may be available if you live with your parents.

How can you find out more?

To learn more about loans, repayment calculations and other financial support, visit Student Finance. If you have any questions about fees, please email student.finance@nua.ac.uk


Find out about scholarship programmes available to NUA applicants.


For new entrants whose household income is assessed as £25,000 or less, the university will offer a contribution towards the costs of studying at NUA (such as equipment, materials and other course-related costs). This will be £200 for new entrants to Year 0 and Year 1, rising to £300 in Year 2, followed by £500 in Year 3. Find out more about bursaries at NUA

NUA alumni, staff and feeder staff discount

All NUA alumni are eligible for a £1,000 discount on NUA postgraduate degree fees. All NUA staff and staff from feeder institutions are eligible for a £500 discount on NUA postgraduate degree fees.


portrait photo of alum Faye Anderson standing and smiling at camera with tied back hair and a long sleeved black jumper in a room with a rack of design work in the background

Faye Anderson

"Workshops have not only allowed me to explore my creativity, but think more strategically about my practice. Lectures from industry professionals within my field of study offer a great source of inspiration"

BA (Hons) Fashion Communication and Promotion

portrait photo of alum Beth Poulter standing and smiling while looking away from camera with long hair and a thick fabric open coat

Beth Poulter

"Interning is the way in to almost every creative industry and it will be worth your time."

BA (Hons) Fashion Communication and Promotion


  • Stephen Lee

  • Olivia Pinnock

  • Andi Sapey

Need help? Chat to our friendly recruitment team

Book a place on an Open Day, or to find out more about how to apply for a course at NUA, please contact Lynne, Sam, Tom, or Tori:

Call: +44 (0) 1603 610561

Email: studentrecruitment@nua.ac.uk

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