BA (Hons) Fashion Communication and Promotion
BA (Hons) Fashion Communication and Promotion
Institution code: N39Course 3 Year UCAS code: W232Course 4 Year UCAS code: To be confirmedCourse length: 3 or 4 year options
You’ll create original content and eye-catching campaigns at NUA that mirror the marketing strategies and visual communication skills that drive the success of the global fashion industry.
Our BA (Hons) Fashion Communication and Promotion degree will offer you insight into the technical expertise and creative strategies that successful fashion businesses use to grab attention.
As you build your knowledge of fashion marketing, you will develop skills that will make you attractive to employers, including:
- Market segmentation
- Branding and brand development
- Promotional strategies
- Competitor analysis and more!
And you will follow in the path of graduates who are set up for successful fashion media and marketing careers after work experience, live projects and internships with brands like Adidas, Vivienne Westwood and Vogue.
Creative fashion marketing
On our multi-disciplinary course, you will learn to combine your new analytical, editorial and marketing expertise with your preferred creative skills, whether you favour graphic design and illustration, or film and photography.
The result will be original and imaginative content driven by your strategies for promotional campaigns, events, magazines and media, both print and digital.
Skills for the fashion industry
There will be opportunities to collaborate with students from other NUA courses, giving you valuable experience of multi-disciplinary working common in agencies and the fashion industry.
And you’ll use an enviable range of facilities, including NUA’s Digital User Experience Laboratory, studio space and workshops – supported by experienced tutors and expert technicians.
Graduates work in a broad range of careers including
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You’ll also get specialist creative careers advice from our Careers Team in the Ideas FactoryNUA to help support you as you plan your career.
Course content
- Year 1
- Examine the theory and practice of fashion trends and trend forecasting, marketing and branding as well as historical and contemporary fashion writing and journalism
- Explore a range of graphic and illustration skills using traditional drawing techniques and digital applications
- Undertake an introduction to photography
- Apply your creative and conceptual abilities to fashion styling and illustration projects
- Undertake critical and reflective writing exercises to underpin your industry understanding and self-awareness.
- Year 2
- Extend your conceptual and theoretical awareness of campaign strategy techniques, visual merchandising and the use of film and video as a promotional tool
- Develop collaborative working practices with students from other courses to explore the interaction between different design media and genres
- Undertake an introduction to digital film making and 3D digital modelling
- Design and create a 360-degree fashion campaign
- Develop an understanding of professional practice in areas of professional pitching, network building and self-promotion.
- Year 3
- Identify an area of study that reflects your intended professional practice culminating in a substantial and focused body of creative work
- Expand your technical, creative and management skills relevant to your practice
- Take part in live projects and competitions such as briefs from Graduate Fashion Week and the British Fashion Council
- Compile a professional portfolio of work in appropriate physical and digital formats
- Write a Research Report on a topic broadly related to fashion and your own individual practice.
Student work
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Convention
Typical UK offers
A / AS Levels – GCE
GCE A/AS Levels 3 A-level qualifications at grades BBB. Where candidates are not taking 3 A-levels, NUA will consider combinations of A-level/AS-level and other Level 3 qualifications.
BTEC Extended Diploma (QCF or RQF)
Distinction, Merit, Merit in an art, design or media related subject
BTEC Diploma (QCF or RQF)
Distinction*, Distinction* in an art, design or media related subject
UAL Extended Diploma
Merit
UAL Level 3 Foundation Diploma in Art and Design
Merit
UAL Level 4 Foundation Diploma in Art and Design
Pass
Foundation Diploma in Art and Design
Merit
Access to Higher Education Diploma (Art and Design)
Pass
International Baccalaureate Diploma
A minimum of 27 points
NUA welcomes applicants of all ages from all backgrounds. Your application will be primarily assessed through interview and portfolio review so even if you have no formal qualifications or do not meet our typical offers it can still be worth applying.
If you are studying at the time of your application and your interview is successful, it is likely that you will receive a conditional offer.
If the qualification that you are studying is not shown, do not worry as we are able to accept other pre-entry qualifications as well as combinations of different qualifications. Please do contact our Student Recruitment Team if you have any queries.
International applications
We accept qualifications from all over the world. To find our entry requirements from a specific country, please check our dedicated international pages.
Most international students are required to hold an English language qualification. Applicants are required to have a minimum UKVI approved IELTS exam score of 6.0 overall, with a minimum of 5.5 in each section. Equivalent English language qualifications are acceptable such as, IB English language syllabus A or B/English Literature (Grade 4).
We also accept some alternative English qualifications. Learn more about our English entry requirements.
You can email us on international@nua.ac.uk if you’d like to discuss your application individually.
BA (Hons) Fashion Communication and Promotion degree portfolio guidance
Your portfolio should be relevant to this course, but you can include a wide range of work that shows your creativity, technical competence, audience awareness and understanding of brand identity.
You may wish to include some of the following:
- Mood boards, collages and mixed media
- Work created using Adobe Creative Suite or other appropriate design software package
- Screen captures of online work, such as websites, blogs, Pinterest and Instagram
- Ideas for fashion branding or advertising
- Photography, moving image or film work
- Editorial work, including magazine spreads, homemade zines and original copy
- Designs for fashion retail and window displays
- Evidence of event design and management
- Drawings, painting and/or illustrations that demonstrate your skills, including life drawings, fashion illustration, still life, images drawn from observing people
- Evidence of market research and audience analysis (creatively presented).
Further portfolio advice and tips
Get more advice on presentation formats, layouts and when to submit your portfolio in the application process.
Your interview
After you apply to study BA Fashion Communication and Promotion at NUA we’ll invite you to an interview on campus or by Skype or telephone, depending on your circumstance.
If you apply by the UCAS deadline of 15 January your interview will usually take place in February. We’ll ask you to prepare your portfolio ready to bring with you or submit online ahead of your interview.
Fees and Funding
The cost of your course is determined by your status as either ‘UK/EU’ or ‘International’, so it’s important to check your fee status. If you’re unsure, the UKCISA website will help you determine whether you’re eligible to pay a UK/EU fee (also called a ‘home’ fee). If you’d prefer to speak to NUA directly, please contact student.finance@nua.ac.uk
UK/EU students are eligible for a tuition fee loan from the UK government, meaning you won’t have to pay your fees up front. Further details about tuition fee loans are provided below. International students are not eligible for the UK government tuition fee loan.
2019/20 Tuition Fees For New Entrants
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Citizen status |
Course |
Fee |
|
UK/EU nationality |
Undergraduate degree (full-time three and four year degree) |
£9,250 |
|
International (non-EU) |
Undergraduate degree (full-time three and four year degree) |
£14,500 |
Fees will remain the same for each year of your course.
International students
Find out more about 2019 fees for international students and the support available.
Financial support for UK/EU students
Tuition fee loans and loans for living costs are available, as well as non-repayable NUA bursaries that take into account family income. Find out how to apply for funding.
Tuition Fee Loan for Undergraduate study
Tuition fee loans are available for UK and EU students.
- Available to cover the full cost of your tuition
- You don’t have to pay for your course up front yourself
- Only start paying back when you are earning over £25,000 per year
Maintenance Loan for Undergraduate study – 2018/19
Student Maintenance Loans are available for UK and eligible EU students to help with living costs such as accommodation, food, clothes, travel and course expenses. The amount students receive is dependent on household income and any maintenance grant received.
- A loan of up to £8,700 may be available if you live away from home.
- A loan of up to £7,324 may be available if you live with your parents.
How can you find out more?
To learn more about loans, repayment calculations and other financial support, visit Student Finance. If you have any questions about fees, please email student.finance@nua.ac.uk
Scholarships
Find out about scholarship programmes available to NUA applicants.
Bursaries
For new entrants whose household income is assessed as £25,000 or less, the university will offer a contribution towards the costs of studying at NUA (such as equipment, materials and other course-related costs). This will be £200 for new entrants to Year 0 and Year 1, rising to £300 in Year 2, followed by £500 in Year 3. Find out more about bursaries at NUA.
NUA alumni, staff and feeder staff discount
All NUA alumni are eligible for a £1,000 discount on NUA postgraduate degree fees. All NUA staff and staff from feeder institutions are eligible for a £500 discount on NUA postgraduate degree fees.
Four year degree* – BA (Hons) Fashion Communication and Promotion
Four year degrees offer students a chance to build on their experience within their undergraduate course of choice.
Year 0 will help to build confidence and develop subject specific practical, creative and conceptual skills – making full use of University studios and workshops.
Year 0 is a new option for this course in 2020.
*subject to validation
Typical UK offers and entry requirements for Year 0 entry
GCE A/AS Levels
2 A-level qualifications at grades CC or higher.
BTEC Extended Diploma (QCF or RQF)
Merit, Merit, Pass in an art, design or media related subject
BTEC Diploma (QCF or RQF)
Distinction, Merit in an art, design or media related subject
UAL Extended Diploma
An overall Pass
UAL Level 3 Foundation Diploma in Art and Design
An overall Pass
Foundation Diploma in Art and Design
Pass
Access to Higher Education Diploma (Art and Design)
Pass
International Baccalaureate Diploma
A minimum of 24 points
NUA welcomes applicants of all ages from all backgrounds. Your application will be primarily assessed through interview and portfolio review so even if you have no formal qualifications or do not meet our typical offers it can still be worth applying.
Students
Faye Anderson
"Workshops have not only allowed me to explore my creativity, but think more strategically about my practice. Lectures from industry professionals within my field of study offer a great source of inspiration"
BA (Hons) Fashion Communication and Promotion
Beth Poulter
"Interning is the way in to almost every creative industry and it will be worth your time."
BA (Hons) Fashion Communication and Promotion
Teaching
staff
Lecturers
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Stephen Lee
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Olivia Pinnock
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Andi Sapey
Need help? Chat to our friendly recruitment team
Book a place on an Open Day, or to find out more about how to apply for a course at NUA, please contact Lynne, Sam, Tom, or Tori:
Call: +44 (0) 1603 610561
Email: studentrecruitment@nua.ac.uk
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