BA (Hons) Fashion Communication and Promotion

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BA (Hons) Fashion Communication and Promotion

You’ll create original content and eye-catching campaigns at Norwich University of the Arts (Norwich) that mirror the marketing strategies and visual communication skills that drive the success of the global fashion industry.

Our BA (Hons) Fashion Communication and Promotion degree will offer you insight into the technical expertise and creative strategies that successful fashion businesses use to grab attention.

As you build your knowledge of fashion marketing, you will develop skills that will make you attractive to employers, including:

Market segmentation
Branding and brand development
Promotional strategies
Competitor analysis and more!

And you will follow in the path of graduates who are set up for successful fashion media and marketing careers after work experience, live projects and internships with brands like Adidas, Vivienne Westwood and Vogue.

Creative fashion marketing

On our multi-disciplinary course, you will learn to combine your new analytical, editorial and marketing expertise with your preferred creative skills, whether you favour graphic design and illustration, or film and photography.

The result will be original and imaginative content driven by your strategies for promotional campaigns, events, magazines and media, both print and digital.

Skills for the fashion industry

There will be opportunities to collaborate with students from other Norwich courses, giving you valuable experience of multi-disciplinary working common in agencies and the fashion industry.

Following on from their studies, students have gone on to secure employment at high-calibre fashion brands/organisations such as Archant, Selfridges, Net A Porter, Saatchi & Saatchi, Jimmy Choo, Hunter and Wonderland.

Typical career paths include:

Fashion stylist
Style scout
Trend forecaster
Fashion buyer
Visual merchandiser
Fashion marketer
Brand strategist
Social media strategist

Creative/Art director 
Promotion and PR 
PR and event manager 
Fashion writer 
Fashion editor 
Fashion blogger 
Fashion vlogger 
Fashion illustrator

You’ll also get specialist creative careers advice from our team in the Ideas Factory  to help support you as you plan your career.

Success in awards and commissions:

Graduate Fashion Week Award winners for Fashion Publication Award 2019
2022, 21, 20, 19 and 18 Graduate Fashion Week Award Finalists for Fashion
Photography, Creative Direction, Marketing and Communications
2018 Finalist Social Media Award
2018 Finalist Creative Direction and Styling Award
Competition winners for the United Nations Trust Orange Label Project, Lyst and Elle writing competitions
Live briefs with Matches Fashion, Blakely, Jigsaw and Jarrold
Student work featured in ASBO, Disorder, Jocks and Nerds and The Model Magazine

Course information

Institution code: N39
Course 3 Year UCAS code: W232
Course 4 Year UCAS code: W234
Course length: 3 or 4 year options
Sandwich courses: Creative Professional Development (1 year, Level 5 diploma), or Creative Computing (1 year, Level 5 diploma), available between years 2 & 3

All courses run as a blend of on-campus and digital teaching and learning, and follow current UK government safety advice. Applicants and students will be notified directly if any changes need to be made.

Course specifications
Three year degree
Four year degree
Course related costs

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Course content

Year 1
Examine the theory and practice of fashion trends and trend forecasting, marketing and branding as well as historical and contemporary fashion writing and journalism
Explore a range of graphic and illustration skills using traditional drawing techniques and digital applications
Undertake an introduction to photography
Apply your creative and conceptual abilities to fashion styling and illustration projects
Undertake critical and reflective writing exercises to underpin your industry understanding and self-awareness.

Year 2
Extend your conceptual and theoretical awareness of campaign strategy techniques, visual merchandising and the use of film and video as a promotional tool
Develop collaborative working practices with students from other courses to explore the interaction between different design media and genres
Undertake an introduction to digital film making and 3D digital modelling
Design and create a 360-degree fashion campaign
Develop an understanding of professional practice in areas of professional pitching, network building and self-promotion.

Year 3
Identify an area of study that reflects your intended professional practice culminating in a substantial and focused body of creative work
Expand your technical, creative and management skills relevant to your practice
Take part in live projects and competitions such as briefs from Graduate Fashion Week and the British Fashion Council
Compile a professional portfolio of work in appropriate physical and digital formats
Write a Research Report on a topic broadly related to fashion and your own individual practice.

Student work

Tap to expand

Amy Foster - Female model stands on a small sand dune, with grassy patches, trees and clear blue sky in the background. She is wearing a long patterned, floaty dress, lifting a piece of the skirt up and out to the side, as if caught in the wind. Styled and photographed by BA Fashion Communication and Promotion student Amy Foster

Emily Mitchell - Female model is photographed against a teal blue background, wearing a pink dress. On her head is a knitted balaclava, made out of lots of fabric flowers. On top of her head balances a small pink purse, with yellow yarn spilling out. Styled and photographed by BA Fashion Communication and Promotion student Emily Mitchell

Sam Quelch - Album cover design for 'The Illicits' by BA Fashion Communication and Promotion student Sam Quelch. A styled room with a full band set up, all black and white with flashes of orange

Amy Paske - Fashion editorial design by BA Fashion Communication and Promotion student Amy Paske. Black and white typography and text, manipulated with black and white photography

Lara Hammersley - Fashion editorial design by BA Fashion Communication and Promotion student Lara Hammersley. A mockup of an open magazine, with 6 images of a fashion shoot.

Emily Mitchell - Fashion photoshoot by BA Fashion Communication and Promotion student Emily Mitchell. A white male and female model sit closely together on a red sofa, wearing all black clothing.

Amy Foster - A photograph from behind a female model with long blonde hair, wearing a red and white headscarf, which has caught the wind. Styled and photographed by BA Fashion Communication and Promotion student Amy Foster

Lara Hammersley - Editorial design mockups by BA Fashion Communication and Promotion student Lara Hammersley. A magazine is laid flat on a pink background, with the word 'ROTATE' in the middle

Emily Mitchell - Female model is photographed against a teal blue background, wearing a purple dress. On her head is a knitted balaclava, made out of lots of fabric flowers. She holds bundles of different coloured yarn in her arms along with some knitting needles. Styled and photographed by BA Fashion Communication and Promotion student Emily Mitchell

Stephen Gombakomba - Campaign design by BA Fashion Communication and Promotion student Stephen Gombakomba. A blue background with pink lettering, spelling 'play nice', warped.

Ana Corona - Photograph of a white female model, shot from the ground looking up. She is wearing a green suit, with the jacket open and a black bra underneath. She has her hands raised above her head. Photographed and styled by BA Fashion Communication and Promotion student Ana Corona

Jess Anderson - 80's style photo of a mixed race male model standing in front of a vintage aircraft. He wears a blue velvet blazer, with a patterned scarf, sunglasses and beige hat. Work by BA Fashion Communication and Promotion student Jess Anderson

Ethan Lagman - A photograph of a woman wearing blue eyeshadow and pink lipstick, wearing a knitted green jumper, resting her arm above her head. Work by BA Fashion Communication and Promotion student Ethan Lagman

Sophie Anderson - A photograph of two female models and a statue in a grey corridor. One model is standing and leaning on the statue wearing a sleeveless textured dress, the other model is laying at her feet, wearing all white. By BA Fashion Communication and Promotion student Sophie Anderson

Ana Corona - Photo of a brunette female model sat in an old antiques shop, leaning forward, holding a green corded telephone in her hand. Styled and photographed by BA Fashion Communication and Promotion student Ana Corona

Marta Zaremba - A photograph of a female model sat on a wooden floor, resting her arm on a leg while the other rests on the floor. A plant is in the background, as well as a mirror. Work by BA Fashion Communication and Promotion student Marta Zaremba

Surface Magazine - Model in pink and lilac retro windbreaker style jacket, on a corded phone while wearing a VR headset

Caitlin Brown - Image of three male models looking to camera standing on a beach with wooden pallets behind them

Ryan Hyde - Image of a record player in black and white

Styling: Beth Poulter - Side by side images of models against in casual poses against brutal concrete structures

Caitlin Brown - Image of someones feet wearing street trainers, in a black frame, overlaid on the same person with same trainers sitting on a high wall

Caitlin Brown - Photo from below of a model sat on a wooden cargo crate with one leg on another crate, against dramatic bright sky

Beth Poulter - Image of a bronze sculpture of a planet designed by Beth Poulter

Disorder Magazine - two images side by side on a black background with descriptions underneath them. the left shows someone with long straight hair and a red felt coat, and the right shows the same person standing looking forwards, and behind them two people face each other against a wall

Olivia Harrould - Image of warehouse environment with the title Arket

Beth Poulter - Abstract image of close up detail of bronze sculpture with patina designed by FCP student Beth Poulter

Jess Anderson - Magenta and yellow two tone drawing of a mans face with stubble

Beth Poulter - Image of a bronze sculpture designed by Fashion Communication and Promotion student Beth Poulter

The Shoot Day - 2x2 grid with text top right and bottom left, and candid behind the scenes photos of filming top left and bottom right

Daisy Green - Image of a male model wearing a green and orange jacked and wearing a smartwatch which is the focus of the shot

Stephen Gombakomba - A distorted image of model with white veil. The scanner distortion creates a wave effect which bends her face hair and veil in a ripple

Yasmeen Valenzuela - Model in casual street clothes standing under a fruit tree with pink blossom, with a pink painted fence, and pink blossom on the floor. Overlaid is a picture of a city street during sunset.

Sophie Chittock - Image of a female model sitting on the floor, looking to camera wearing tailored garments

Chante Johnson - Image of two male models leaning on each other's shoulders wearing pastel coloured clothing

Sophie Chittock - Image of two male models wearing extravagant clothing and looking straight to the camera

Beth Poulter - Image of Jeremy Corbyn holding a Kenzo handbag

Beth Poulter - Image of a model standing in an urban landscape wearing silver clothing

Olivia Harrould - Image of a female model using a keyboard typing on a desk in an office

Olivia Harrould - Image of two models standing in a field wearing winter jackets and staring off in the distance

Olivia Harrould - Image of a female model standing in an office with her head tilted back and wearing a tailored red and black suit

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Entry requirements
Fees & funding
Level 5 Diplomas
Four year degree

Typical UK offers

A / AS Levels – GCE
GCE A/AS Levels 3 A-level qualifications at grades BBB. Where candidates are not taking 3 A-levels, NUA will consider combinations of A-level/AS-level and other Level 3 qualifications.

BTEC Extended Diploma (QCF or RQF)
Distinction, Merit, Merit in an art, design or media related subject

BTEC Diploma (QCF or RQF)
Distinction*, Distinction* in an art, design or media related subject

T Levels
A T Level in any subject with overall grade Merit or above

UAL Extended Diploma
Merit

UAL Level 3 Foundation Diploma in Art and Design
Merit

UAL Level 4 Foundation Diploma in Art and Design
Pass

Foundation Diploma in Art and Design
Merit

Access to Higher Education Diploma (Art and Design)
Pass

International Baccalaureate Diploma
A minimum of 27 points

NUA welcomes applicants of all ages from all backgrounds.

If the qualification that you are studying is not shown, do not worry as we are able to accept other pre-entry qualifications as well as combinations of different qualifications. Please do contact our Student Recruitment Team if you have any queries.

International applications

We accept qualifications from all over the world. To find our entry requirements from a specific country, please check our dedicated international pages.

Most international students are required to hold an English language qualification. Applicants are required to have a minimum UKVI approved IELTS exam score of 6.0 overall, with a minimum of 5.5 in each section. Equivalent English language qualifications are acceptable such as, IB English language syllabus A or B/English Literature (Grade 4).

We also accept some alternative English qualifications. Learn more about our English entry requirements.

You can email us on international@nua.ac.uk if you’d like to discuss your application individually.

2022/23 University fees for new entrants

NUA will assess students’ tuition fee status using the guidance provided by the UK Council for International Student Affairs

Students from the UK or Ireland and EU students with ‘Settled’ or ‘Pre-Settled’ status will be charged ‘Home’ fees if they meet the relevant residency requirements. They will usually be eligible for a tuition fee loan from the UK government, meaning that they won’t have to pay NUA’s tuition fees up front.

Students who do not meet the necessary residency requirements will usually be charged ‘Overseas’ fees and will not be eligible for the UK government tuition fee loan. Since 2021/22, this includes new entrants from the EU, EEA, and Switzerland who do not have ‘Settled’ or ‘Pre-Settled’ status, because the UK has now formally left the EU.

Fee status	Course	Annual fee
Home	Undergraduate degree (full-time three and four year degree)	£9,250
Overseas	Undergraduate degree (full-time three and four year degree)	£17,500

In subsequent years inflation may be applied to the fees of those who started in 2022/23, at no more than the Office for Students’ recommended measure based on forecast RPI-X.

See our Fees and Funding page for further information which is also available in a downloadable format.

Financial support for UK students in 2022

Tuition fee loans and loans for living costs are usually available to UK and some EU students, as well as non-repayable NUA bursaries based on family income. Find out more about applying for funding.

All students have an opportunity to spend a year, between the second and third year of their course, enhancing their employability options through a Level 5 Diploma.

These courses are offered in Creative Professional Development; a structured programme of input sessions and work-based learning, and Creative Computing; designed to build the foundation skills in coding and software design that are in high demand in the digital and creative industries.

Four year degree – BA (Hons) Fashion Communication and Promotion

Four year degrees offer students a chance to build on their experience within their undergraduate course of choice.

Year 0 will help to build confidence and develop subject specific practical, creative and conceptual skills – making full use of University studios and workshops.

Typical UK offers and entry requirements for Year 0 entry

GCE A/AS Levels
2 A-level qualifications at grades CC or higher.

BTEC Extended Diploma (QCF or RQF)
Merit, Merit, Pass in an art, design or media related subject

BTEC Diploma (QCF or RQF)
Distinction, Merit in an art, design or media related subject

T Levels
Pass (D or E on the core)

UAL Extended Diploma
An overall Pass

UAL Level 3 Foundation Diploma in Art and Design
An overall Pass

Foundation Diploma in Art and Design
Pass

Access to Higher Education Diploma (Art and Design)
Pass

International Baccalaureate Diploma
A minimum of 24 points

NUA welcomes applicants of all ages from all backgrounds.

Find out more

Related Courses

Students

Woman standing with jeans, a white top and a smart cream jacket on. Her hair is blonde and tied back in a pony tail.

Louella Daniels

"I have loved having so many opportunities available to me and really enjoyed delving into so many different skills from marketing to photography, social media, to branding. I love that we are allowed the freedom to decide what we like and what we want to pursue further. "

BA (Hons) Fashion Communication and Promotion

Beth Poulter

"Interning is the way in to almost every creative industry and it will be worth your time."

BA (Hons) Fashion Communication and Promotion

Beth's internship at Vivienne Westwood

Faye Anderson

"Workshops have not only allowed me to explore my creativity, but think more strategically about my practice. Lectures from industry professionals within my field of study offer a great source of inspiration"

BA (Hons) Fashion Communication and Promotion

Facilities