BA (Hons) Fashion Communication and Promotion

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BA (Hons) Fashion Communication and Promotion

Institution code: N39
Course 3 Year UCAS code: W232
Course 4 Year UCAS code: W234
Course length: 3 or 4 year options

All courses starting in September 2021 will run as a blend of on-campus and digital teaching and learning and will follow UK government safety advice. We may need to adjust course delivery if advice changes. We will notify applicants and students of any changes directly.

You’ll create original content and eye-catching campaigns at NUA that mirror the marketing strategies and visual communication skills that drive the success of the global fashion industry.

Our BA (Hons) Fashion Communication and Promotion degree will offer you insight into the technical expertise and creative strategies that successful fashion businesses use to grab attention.

As you build your knowledge of fashion marketing, you will develop skills that will make you attractive to employers, including:

Market segmentation
Branding and brand development
Promotional strategies
Competitor analysis and more!

And you will follow in the path of graduates who are set up for successful fashion media and marketing careers after work experience, live projects and internships with brands like Adidas, Vivienne Westwood and Vogue.

Creative fashion marketing

On our multi-disciplinary course, you will learn to combine your new analytical, editorial and marketing expertise with your preferred creative skills, whether you favour graphic design and illustration, or film and photography.

The result will be original and imaginative content driven by your strategies for promotional campaigns, events, magazines and media, both print and digital.

Skills for the fashion industry

There will be opportunities to collaborate with students from other NUA courses, giving you valuable experience of multi-disciplinary working common in agencies and the fashion industry.

Typical career paths include

Fashion Stylist
Style Scout
Trend Forecaster
Fashion Buyer
Visual Merchandiser
Fashion Marketer
Brand Strategist
Social Media Strategist

Creative/Art Director
Promotion and PR
PR and Event Manager
Fashion Writer
Fashion Editor
Fashion Blogger
Fashion Vlogger
Fashion Illustrator

You’ll also get specialist creative careers advice from our Careers Team in the Ideas FactoryNUA to help support you as you plan your career.

Course specifications
Three year degree
Four year degree
Course costs

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Course content

Year 1
Examine the theory and practice of fashion trends and trend forecasting, marketing and branding as well as historical and contemporary fashion writing and journalism
Explore a range of graphic and illustration skills using traditional drawing techniques and digital applications
Undertake an introduction to photography
Apply your creative and conceptual abilities to fashion styling and illustration projects
Undertake critical and reflective writing exercises to underpin your industry understanding and self-awareness.

Year 2
Extend your conceptual and theoretical awareness of campaign strategy techniques, visual merchandising and the use of film and video as a promotional tool
Develop collaborative working practices with students from other courses to explore the interaction between different design media and genres
Undertake an introduction to digital film making and 3D digital modelling
Design and create a 360-degree fashion campaign
Develop an understanding of professional practice in areas of professional pitching, network building and self-promotion.

Year 3
Identify an area of study that reflects your intended professional practice culminating in a substantial and focused body of creative work
Expand your technical, creative and management skills relevant to your practice
Take part in live projects and competitions such as briefs from Graduate Fashion Week and the British Fashion Council
Compile a professional portfolio of work in appropriate physical and digital formats
Write a Research Report on a topic broadly related to fashion and your own individual practice.

Student work

Tap to expand

Amy Foster - Female model stands on a small sand dune, with grassy patches, trees and clear blue sky in the background. She is wearing a long patterned, floaty dress, lifting a piece of the skirt up and out to the side, as if caught in the wind. Styled and photographed by BA Fashion Communication and Promotion student Amy Foster

Emily Mitchell - Female model is photographed against a teal blue background, wearing a pink dress. On her head is a knitted balaclava, made out of lots of fabric flowers. On top of her head balances a small pink purse, with yellow yarn spilling out. Styled and photographed by BA Fashion Communication and Promotion student Emily Mitchell

Sam Quelch - Album cover design for 'The Illicits' by BA Fashion Communication and Promotion student Sam Quelch. A styled room with a full band set up, all black and white with flashes of orange

Amy Paske - Fashion editorial design by BA Fashion Communication and Promotion student Amy Paske. Black and white typography and text, manipulated with black and white photography

Lara Hammersley - Fashion editorial design by BA Fashion Communication and Promotion student Lara Hammersley. A mockup of an open magazine, with 6 images of a fashion shoot.

Emily Mitchell - Fashion photoshoot by BA Fashion Communication and Promotion student Emily Mitchell. A white male and female model sit closely together on a red sofa, wearing all black clothing.

Amy Foster - A photograph from behind a female model with long blonde hair, wearing a red and white headscarf, which has caught the wind. Styled and photographed by BA Fashion Communication and Promotion student Amy Foster

Lara Hammersley - Editorial design mockups by BA Fashion Communication and Promotion student Lara Hammersley. A magazine is laid flat on a pink background, with the word 'ROTATE' in the middle

Emily Mitchell - Female model is photographed against a teal blue background, wearing a purple dress. On her head is a knitted balaclava, made out of lots of fabric flowers. She holds bundles of different coloured yarn in her arms along with some knitting needles. Styled and photographed by BA Fashion Communication and Promotion student Emily Mitchell

Stephen Gombakomba - Campaign design by BA Fashion Communication and Promotion student Stephen Gombakomba. A blue background with pink lettering, spelling 'play nice', warped.

Ana Corona - Photograph of a white female model, shot from the ground looking up. She is wearing a green suit, with the jacket open and a black bra underneath. She has her hands raised above her head. Photographed and styled by BA Fashion Communication and Promotion student Ana Corona

Jess Anderson - 80's style photo of a mixed race male model standing in front of a vintage aircraft. He wears a blue velvet blazer, with a patterned scarf, sunglasses and beige hat. Work by BA Fashion Communication and Promotion student Jess Anderson

Ethan Lagman - A photograph of a woman wearing blue eyeshadow and pink lipstick, wearing a knitted green jumper, resting her arm above her head. Work by BA Fashion Communication and Promotion student Ethan Lagman

Sophie Anderson - A photograph of two female models and a statue in a grey corridor. One model is standing and leaning on the statue wearing a sleeveless textured dress, the other model is laying at her feet, wearing all white. By BA Fashion Communication and Promotion student Sophie Anderson

Ana Corona - Photo of a brunette female model sat in an old antiques shop, leaning forward, holding a green corded telephone in her hand. Styled and photographed by BA Fashion Communication and Promotion student Ana Corona

Marta Zaremba - A photograph of a female model sat on a wooden floor, resting her arm on a leg while the other rests on the floor. A plant is in the background, as well as a mirror. Work by BA Fashion Communication and Promotion student Marta Zaremba

Caitlin Brown - Image of three male modesl looking to camera standing on a beach with wooden pallets behind them

Ryan Hyde - Image of a record player in black and white

Beth Poulter - Image of a bronze sculpture of a planet designed by Beth Poulter

Olivia Harrould - Image of warehouse environment with the title Arket

Beth Poulter - Abstract image of close up detail of bronze sculpture designed by FCP student Beth Poulter

Beth Poulter - Image of a bronze sculpture designed by Fashion Communication and Promotion student Beth Poulter

Daisy Green - Image of a male model wearing a green and organe jacked and wearing a smart watch which is the focus of the shot

Sophie Chittock - Image of a female model sitting on the floor, looking to camera wearing tailored garments

Chante Johnson - Image of two male models leaning on each other's shoulders wearing pastel coloured clothing

Sophie Chittock - Image of two male models wearing extravagant clothing and looking straight to the camera

Beth Poulter - Image of Jeremy Corbyn holding a Kenzo handbag

Beth Poulter - Image of a model standing in an urban landscape wearing silver clothing

Olivia Harrould - Image of a female model using a keyboard typing on a desk in an office

Olivia Harrould - Image of two models standing in a field wearing winter jackets and staring off in the distance

Olivia Harrould - Image of a female model standing in an office with her head tilted back and wearing a tailored red and black suit

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Entry requirements
Fees and funding
Four year degree

Typical UK offers

A / AS Levels – GCE
GCE A/AS Levels 3 A-level qualifications at grades BBB. Where candidates are not taking 3 A-levels, NUA will consider combinations of A-level/AS-level and other Level 3 qualifications.

BTEC Extended Diploma (QCF or RQF)
Distinction, Merit, Merit in an art, design or media related subject

BTEC Diploma (QCF or RQF)
Distinction*, Distinction* in an art, design or media related subject

UAL Extended Diploma
Merit

UAL Level 3 Foundation Diploma in Art and Design
Merit

UAL Level 4 Foundation Diploma in Art and Design
Pass

Foundation Diploma in Art and Design
Merit

Access to Higher Education Diploma (Art and Design)
Pass

International Baccalaureate Diploma
A minimum of 27 points

NUA welcomes applicants of all ages from all backgrounds.

If the qualification that you are studying is not shown, do not worry as we are able to accept other pre-entry qualifications as well as combinations of different qualifications. Please do contact our Student Recruitment Team if you have any queries.

International applications

We accept qualifications from all over the world. To find our entry requirements from a specific country, please check our dedicated international pages.

Most international students are required to hold an English language qualification. Applicants are required to have a minimum UKVI approved IELTS exam score of 6.0 overall, with a minimum of 5.5 in each section. Equivalent English language qualifications are acceptable such as, IB English language syllabus A or B/English Literature (Grade 4).

We also accept some alternative English qualifications. Learn more about our English entry requirements.

You can email us on international@nua.ac.uk if you’d like to discuss your application individually.

Fees and Funding

The cost of your course is determined by your status as either ‘UK or ‘International/EU’, so it’s important to check your fee status. If you’re unsure, the UKCISA website will help you determine whether you’re eligible to pay a UK fee (also called a ‘home’ fee). If you’d prefer to speak to NUA directly, please contact student.finance@nua.ac.uk

UK students are eligible for a tuition fee loan from the UK government, meaning you won’t have to pay your fees up front. Further details about tuition fee loans are provided below. International students are not eligible for the UK government tuition fee loan.

2021/22 Tuition Fees for new entrants

Citizen status	Course	Fee
UK	Undergraduate degree (full-time three and four year degree)	£9,250

International (including EU)

Undergraduate degree (full-time three and four year degree)

£15,900

Fees will remain the same for each year of your course.

International students

Find out more about 2021 fees for international students and the scholarships and support available.

Financial support for UK students

Tuition fee loans and loans for living costs are available, as well as non-repayable NUA bursaries that take into account family income. Find out how to apply for funding.

Tuition Fee Loan for undergraduate study – 2021/22

Tuition fee loans are available for UK students.

Available to cover the full cost of your tuition
You don’t have to pay for your course up front yourself
Only start paying back when you are earning over £26,575 per year

Maintenance Loan for undergraduate study – 2021/22

Student Maintenance Loans are available from Student Finance England for UK students to help with living costs such as accommodation, food, clothes, travel and course expenses. The amount students receive is dependent on household income and any maintenance grant received.

A loan of up to £9,203 may be available if you live away from home.
A loan of up to £7,747 may be available if you live with your parents.

Different figures may apply if you are currently based in Wales, Scotland or Northern Ireland.

How can you find out more?

To learn more about loans, repayment calculations and other financial support, visit Student Finance. If you have any questions about fees, please email us: student.finance@nua.ac.uk

Scholarships

Find out about scholarship programmes available to NUA applicants.

Bursaries

For new entrants whose household income is assessed as £25,000 or less, the university will offer a contribution towards the costs of studying at NUA (such as equipment, materials and other course-related costs). Find out more about bursaries at NUA.

NUA alumni, staff and feeder staff discount

All NUA alumni are eligible for a £1,000 discount on NUA postgraduate degree fees. All NUA staff and staff from feeder institutions are eligible for a £500 discount on NUA postgraduate degree fees.

Four year degree – BA (Hons) Fashion Communication and Promotion

Four year degrees offer students a chance to build on their experience within their undergraduate course of choice.

Year 0 will help to build confidence and develop subject specific practical, creative and conceptual skills – making full use of University studios and workshops.

Typical UK offers and entry requirements for Year 0 entry

GCE A/AS Levels
2 A-level qualifications at grades CC or higher.

BTEC Extended Diploma (QCF or RQF)
Merit, Merit, Pass in an art, design or media related subject

BTEC Diploma (QCF or RQF)
Distinction, Merit in an art, design or media related subject

UAL Extended Diploma
An overall Pass

UAL Level 3 Foundation Diploma in Art and Design
An overall Pass

Foundation Diploma in Art and Design
Pass

Access to Higher Education Diploma (Art and Design)
Pass

International Baccalaureate Diploma
A minimum of 24 points

NUA welcomes applicants of all ages from all backgrounds.

Find out more

Related Courses

Students

Woman standing with jeans, a white top and a smart cream jacket on. Her hair is blonde and tied back in a pony tail.

Louella Daniels

"I have loved having so many opportunities available to me and really enjoyed delving into so many different skills from marketing to photography, social media, to branding. I love that we are allowed the freedom to decide what we like and what we want to pursue further. "

BA (Hons) Fashion Communication and Promotion

Beth Poulter

"Interning is the way in to almost every creative industry and it will be worth your time."

BA (Hons) Fashion Communication and Promotion

Beth's internship at Vivienne Westwood

Faye Anderson

"Workshops have not only allowed me to explore my creativity, but think more strategically about my practice. Lectures from industry professionals within my field of study offer a great source of inspiration"

BA (Hons) Fashion Communication and Promotion

Facilities