Image credits


Sun cream brand commissions advert from Norwich film students

A new advertising campaign promoting a sun protection cream to outdoor workers has been masterminded by creative students at Norwich University of the Arts (NUA).

The students, who are all in their second year of study on the BA Film and Moving Image Production course, formed teams and generated a range of ideas which were pitched to Norwich businessmen Glyn Owens and Peter Servant. Two winning ideas were produced, shot and directed under the professional guidance of NUA’s academic team led by Lecturer Justin Ascott and will now be used commercially to promote the IKAROS product range.

Still from ‘Naked’

– Still from ‘Naked’

The project was commissioned via the University’s commercial creative consultancy ideasfactory@NUA. Business Director Sarah Steed says: “Both films use humour to deliver a message which is actually deadly serious – our strategy is to spread the word on this important subject by entertaining our audience. ‘Naked’ tips a cheeky wink to British comedy past, whilst reminding you that if you wear anything, you should wear IKAROS, while ‘Hands’ reminds us of the infinite scope for accidents in the world of work when we fail to take the correct precautions…as the film says, please fly responsibly!”


IKAROS was launched in 2013 with a name and brand identity that was also developed through ideasfactory@NUA. The company began the manufacture of a convenient, one-shot sachet to provide sun protection in the workplace in the spring of this year.

Peter Servant says: “Working with ideasfactory@NUA has been a great experience – along with the breadth of ideas we were shown, we have been impressed with the depth of thinking, which has helped us to shape the IKAROS proposition.”


Press and media

NUA news stories

Staff and students featured in NUA press releases are available for further comment.

Interview requests

Our academic staff are leading practitioners and researchers in the fields of the arts, design and media. They are available to provide expert comment on regional, national and international news stories related to higher education and the creative arts.

On campus filming and photography

All camera crews and photographers need advance permission to operate on the NUA campus. Alternatively the University has a wealth of photography and footage which can be provided on request.


Members of the press are welcome to attend all events at NUA. Most exhibitions on the campus, including the Degree Shows, will have a private view event in advance of the public opening for the press and special guests. Details of these events are available on request.

Press visits

We are delighted to arrange campus tours and on-campus interviews with staff and students.

Media Contact

Paul Hill
Head of Communications

Call +44 (0) 1603 753270
email press@nua.ac.uk