A new advertising campaign promoting a sun protection cream to outdoor workers has been masterminded by creative students at Norwich University of the Arts (NUA).
The students, who are all in their second year of study on the BA Film and Moving Image Production course, formed teams and generated a range of ideas which were pitched to Norwich businessmen Glyn Owens and Peter Servant. Two winning ideas were produced, shot and directed under the professional guidance of NUA’s academic team led by Lecturer Justin Ascott and will now be used commercially to promote the IKAROS product range.
– Still from ‘Naked’
The project was commissioned via the University’s commercial creative consultancy ideasfactory@NUA. Business Director Sarah Steed says: “Both films use humour to deliver a message which is actually deadly serious – our strategy is to spread the word on this important subject by entertaining our audience. ‘Naked’ tips a cheeky wink to British comedy past, whilst reminding you that if you wear anything, you should wear IKAROS, while ‘Hands’ reminds us of the infinite scope for accidents in the world of work when we fail to take the correct precautions…as the film says, please fly responsibly!”
IKAROS was launched in 2013 with a name and brand identity that was also developed through ideasfactory@NUA. The company began the manufacture of a convenient, one-shot sachet to provide sun protection in the workplace in the spring of this year.
Peter Servant says: “Working with ideasfactory@NUA has been a great experience – along with the breadth of ideas we were shown, we have been impressed with the depth of thinking, which has helped us to shape the IKAROS proposition.”
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