Kazz Morohashi, an MA Communication Design student at Norwich University of the Arts, has won a £1000 RSA Student Design Award 2014/15 for her innovative project, ‘Walkies!’
A mapping tool that empowers children to explore, document and share their ideas on what makes heritage, Walkies! uses both physical and digital engagement through a sausage dog soft toy and avatar, which encourage children to explore museums and heritage institutions. The interactive app was described by the RSA judging panel as magical, inspirational and powerful, and Kazz was praised for the way she positioned and thought commercially about how it could be implemented and scaled.
Kazz comments: “Through my MA and with the direction of my tutors I’ve discovered that I’m best at producing public engagement designs and have both challenged myself and gained confidence through Walkies!
“I feel honoured to have won NUA’s Brainchild business ideas competition earlier this year with Walkies! and the business mentoring I received as my prize has helped significantly towards winning the RSA Award and also being shortlisted for the Deutsche Bank DBASE awards. It’s been a whirlwind few months!”
Kazz will receive her award at a prestigious event at the RSA on 11 June 2015. The RSA’s £1000 Patricia Tindale Award will give her the chance to further research, develop, network and fundraise for the project, enabling her to implement ‘Walkies!’ at museums and other cultural heritage institutions in the UK and abroad.
Commenting on the project, Dr Rob Hillier, Senior Lecturer in Graphics at NUA says: “Walkies! is a fantastic example of how a simple yet practical creative idea can inspire children to consider and formulate ideas of heritage through innovative design thinking.”
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