Image credits


NUA graduate appointed first ever Game Designer in Residence at V&A

The V&A has announced that alumnus Sophia George has been appointed as its first ever Game Designer in Residence. The residency is a partnership between the V&A, V&A at Dundee, the University of Abertay Dundee and the Association for UK Interactive Entertainment (Ukie), the games industry body.

Sophia graduated from NUA with a BA Games Art and Design degree in 2011, going on to win that year’s Dare to be Digital competition and the BAFTA Video Games Ones to Watch award with fellow NUA students Kristian Francis and Rosie Ball. After postgraduate study at Abertay, Sophia and Kristian went on to form Swallowtail Games and release Tick Tock Toys for the iPhone and iPad.

BAFTA winners

Sophia George with fellow BAFTA winner Kristian Francis

Sophia said: “To be appointed as the first ever V&A Game Designer in Residence is a dream come true and an incredible recognition of everything I’ve worked so hard for – from Dare to be Digital, to winning a BAFTA, to releasing Tick Tock Toys. Computer games are an incredible artistic and creative medium that’s often overlooked, despite them blending elements of many traditional practices – including pure art, animation, character design, architectural design, music and much more. The V&A is leading the way by embracing computer games as a creative activity and by opening up its collection for interpretation by a game designer. It’s a huge challenge, but one I absolutely can’t wait to get started on.”

As V&A Game Designer in Residence, Sophia will use the history of British design shown in the Britain 1500-1900 galleries as the starting point for her research. One third of her time will be dedicated to public engagement, inviting a variety of audiences to experience and participate in the creative process of game design though an innovative programme of events and activities at the V&A.

In her short career Sophia has been active in calling for more women to enter the games industry and was invited to sit on BAFTA’s Working Group on encouraging equality in the industry. Sophia plans to run a project with a group of students from a girls’ school as part of her residency to increase interest in this rapidly growing area of design.

Ruth Lloyd, V&A Residency Co-ordinator, said: “We are delighted that Sophia George has been selected. Sophia has endless creative ideas for developing new work in response to the collections and for an exciting public programme. We think this will let game designers know that the V&A are seriously interested in their craft, engage a new public in this important industry and explore how our collections can be used for creative game design research.”

Press and media

NUA news stories

Staff and students featured in NUA press releases are available for further comment.

Interview requests

Our academic staff are leading practitioners and researchers in the fields of the arts, design and media. They are available to provide expert comment on regional, national and international news stories related to higher education and the creative arts.

On campus filming and photography

All camera crews and photographers need advance permission to operate on the NUA campus. Alternatively the University has a wealth of photography and footage which can be provided on request.


Members of the press are welcome to attend all events at NUA. Most exhibitions on the campus, including the Degree Shows, will have a private view event in advance of the public opening for the press and special guests. Details of these events are available on request.

Press visits

We are delighted to arrange campus tours and on-campus interviews with staff and students.

Media Contact

Paul Hill
Head of Communications

Call +44 (0) 1603 753270
email press@nua.ac.uk