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Oliver Birch

MA Communication Design

My research explores the semiotics and visual linguistics associated with food in locations such as restaurants and supermarkets. I am interested in the ways that the persuasive power of food advertising and marketing affects consumer behaviour and how such communication informs our buying habits. This has involved researching the way people are conditioned to react to food advertising, including the psychological principles behind techniques such as persuasion, multiple price point mantra, slow music and customer retention. My design practice is playful and attempts to subvert the original messaging for us to eat, encouraging us perhaps to eat less, and to think more about our behavioural habits in supermarkets.

Oliver Birch work called Fat Free at the NUA MA Degree Show 2017

– Fat Free

Oliver Birch work called Bring home the bacon at the NUA MA Degree Show 2017

– Bring home the bacon

Oliver Birch work called Use by Date at the NUA MA Degree Show 2017

– Use By Date

MA Catalogue imagery by Amy Ollett at Norwich University of the Arts

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