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Hannamari Markkula

MA Fashion

My research investigates the ways that garment technology and pattern cutting, can address issues of sustainability in the contemporary fashion industry through zero-waste fashion design and circular design practices.

Fashion is one of the most polluting industries and the wide availability of information on this is increasing awareness of environmental and ethical issues within fashion. Practitioners in the industry need to approach the issues within their own area of expertise to innovate change. This has motivated me to research theories such as circular economy and design by MacArthur, McDonough and Braungart, to explore how the whole life cycle of the product can be considered in my own work.

My practice builds on ideas put forward by McQuillan and Rissanen, who have researched the issue of textile waste within fashion by zero-waste fashion design. I investigate the possibilities and risks of zero-waste pattern cutting in garment design and its industrial viability. In addition, I research how historical costume patterns, which are the root of zero-waste design, can be utilized in contemporary garment design.

Using a rigorous technical design process, I want to develop zero-waste pattern cutting as a creative design tool and innovative practice in a more sustainable fashion industry.

Hannamari Markkula work called ----- at the NUA MA Degree Show 2017

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Hannamari Markkula work called ----- at the NUA MA Degree Show 2017

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Hannamari Markkula work called ----- at the NUA MA Degree Show 2017

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MA Catalogue imagery by Amy Ollett at Norwich University of the Arts

Show catalogue

Visit the catalogue homepage.