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Ben Taub

MA Communication Design

I’m passionate about design that creates positive change in the world – regardless of discipline.

The late designer Victor Papanek was a great advocate of design with reason. But in a society where you can buy jars of Shoreditch air, how can design with a cause compel a consumer driven public?

My research examines purpose beyond the commercial in the world of consumer branding. I explore social and humanitarian concerns that affect the world today, and question whether those concerns can become driving forces for brands, rather than add-ons or afterthoughts.

This prompts investigation of the boundaries between consumer and charitable branding – how charitable can a brand be before it is defined as a charity? How can a charity generate revenue in a transparent and ethical manner?

I ask these questions because we live in a time of unease – a time of domestic terrorism, of gender inequality, of mass migration and political unrest.

It is my belief that design can do more than sell air from Shoreditch.

See more work by Ben:

Work by Ben Taub

Freebee – Mobile conservation app

Work by Ben Tab

Ideabulb – Upcycled lightbulb products

Work by Ben Taub

Checkpoint – Teenage bereavement charity

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