Lucas Yeung’s passion for design inspired him to join NUA on the MA Communication Design course.
The practice-led research techniques he encountered at the University enhanced his skills and gave him a robust creative process that has served him as an industry professional.
It was all driven by instinct to be honest. I was looking for further study during the last semester of my BA in English, and Graphic Design had been something that I was fascinated with. I used UK university league tables which offer information and rankings of schools offering design courses. That’s where I first got to know NUA. Aside from ranking, another consideration was the nature of the institution, which for me had to be an art and design school with a niche focus on this specialised profession. Specialisation allows sufficient resources in the field and creates an inspiring atmosphere where you are constantly stimulated.
The multidisciplinary approach was pivotal. I got a brief every week and my tutors welcomed different interpretations. They would not narrow the scope of practice, so I could try different mediums to achieve my vision. Those experiences are now backing me up in my career – they are a foundation. Added to the continuous practice, the programme was not solely about technical skill acquisition. It heavily valued collective research and criticality. Now I am in the industry, I know these skills are so relevant in every creative process.
The year studying in Norwich is one of the most beautiful years in my life. NUA is not only a place to stimulate your thoughts, but a community constantly inviting you to question things.
Since Hong Kong is all about finance and business, I had never thought of being a graphic designer. But the portfolio I built during my studies at NUA helped me a lot, specifically in developing the sense of conceptual design. If not by luck, then by this portfolio I got into a British-run graphic design agency in Hong Kong specialising in publishing, branding, digital media and event collaterals. I have been working on publishing and branding projects and getting involved in web design. Regardless of the job, research and sound justifications are central. In a sense, the creative practice in the industry is so much like what I encountered at NUA.
My portfolio is online and I have a blog: www.lucasysh.com and www.lucasysh.net
MA Communication Design graduate (2013)
“The year studying in Norwich is one of the most beautiful years in my life.”