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Ideas FactoryNUA Incubation Centre

Image showing external of Ideas Factory, Cavendish House building from the street

Who are we?

Ideas FactoryNUA is an Incubation Centre for creative digital businesses. Set in the heart of Norwich’s creative community, we offer space, support and advice to digital creative companies. The centre offers a dynamic environment to work with like-minded businesses to build and grow your business.


A unique and professional space

Set over four floors, the building offers a beautifully designed space to work from. We have six independent 3 or 4 person offices and 22 individual desk spaces in our open plan Hatchery.

All space is fully furnished with lockable storage. High speed internet in included. Our terms are flexible to allow for the changing demands of new businesses.

The Ideas FactoryNUA has professional meeting rooms with state of the art AV facilities to accommodate all client/team meetings.

The Boardroom

A 24 seat boardroom. The space includes two large screens and multiple network and power points. The space is suitable for board meetings, networking events and workshops. The boardroom seats 24 boardroom style, 50 theatre style and up to 90 standing.

Top Floor Meeting Room

A 12 seat boardroom, perfect for smaller meetings. Full AV facilities.

UX Lab

UX Lab participant with instructor

Our User Experience Lab is the only one of it’s kind in this region available for commercial hire.

Further details on the UX Lab.

Get in touch
with Ideas FactoryNUA

To find out more about how we can work with your creative digital business or to take a tour of the facilities:

Call + 44(0) 1603 751472
Email b.sowersby@nua.ac.uk
Tweet @ideasfactoryNUA
Ideas Factory designer

Creative Community

More than just a place to work, the Ideas FactoryNUA is a creative community for our businesses. The centre offers a place for people who are interested in working collaboratively, extending their networks of people, and working side by side with other creative businesses.

The centre is home to graphic designers, photographers, digital product designers, film makers, animators, illustrators, writers and UX specialists.


Programme of Events

The Ideas FactoryNUA offers a programme of events for all businesses based within the centre. The programme is designed to support the needs of digital start-ups and helps them develop plans for growth and sustainability. The programme is tailored around the needs of our businesses, we realise that during their time here, our businesses will grow, and we offer advice for different stages of this journey.

We offer a monthly finance and tax clinic, a legal clinic, business mentoring, regular networking events, business planning workshops as well as talks on funding and marketing. Our business team are always on hand to offer one to one support.

We work closely with our network of contacts to share relevant events.

For more information on pricing or to take a tour of the facilities, please contact:

Beth Sowersby, Business Innovation Manager
Email: b.sowersby@nua.ac.uk
Phone: + 44(0) 1603 751472
Twitter: @ideasfactoryNUA