“At NUA, I realised design can positively affect the real world. As more of us expect to be able to access services digitally, the demand for people who can design simple, useable experiences will continue to grow.”
Interaction Designer, Government Digital Service,
MA Communication Design, 2012
Laurence works as an Interaction Designer for the Government Digital Service, helping to build simple, efficient services.
As an interaction designer I plan how users navigate and use digital products. I then code prototype services that inform the development of the product. Our team often have discussions about things such as how a checkbox should look or how to make part of a service easier for people using assisted technology. We regularly go through notes from testing designs with users in the lab and discuss what worked and what didn’t.
I’ve become more focussed on designing digital products and services. Learning to code has definitely helped. I’ve also been involved in hackathons where people of all levels of skill work together to solve real world problems in just one or two days. This has given me the confidence to rapidly prototype and test new ideas.
It’s really important to get to know people in the industry. If you’re interested in designing for virtual reality, find a VR meet up and find out how other people are making a success of it.
As more people expect to be able to access services digitally, the demand for people who can design simple, useable experiences will continue to grow. It is hard to predict whether people in the future are going to be interacting with products through a screen, headset or by voice but understanding the fundamental principles of design is always going to be important.
View Laurence’s work at laurenceberry.com
Find out about studying BSc (Hons) Interaction Design at NUA.
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