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Course content

Fashion Communication and Promotion is a practice based, flexible and multi-disciplinary course that will prepare you to contribute to the future of the fast moving fashion industry.

  • Year One
  • Develop visual literacy and visual communication skills.
  • Use digital media to create powerful fashion imagery for brand communication, advertising and promotion.
  • Learn about communication theory and consider current social, cultural and technological trends affecting the contemporary fashion industry
  • Design and make promotional artefacts such as garment labels, swing tickets, brochures, lookbooks, fashion show invitations and product packaging.
  • Year Two
  • Develop your awareness of the global fashion industry and foster a strategic approach to the design and management of branding and promotional campaigns.
  • Explore a broader range of disciplines including PR and social media strategy, communications management and fashion retail environments.
  • Plan, promote and manage professional fashion events.
  • Year Three
  • Take ownership of your learning and direction of study, with time to plan, develop and produce a substantial body of practice-based work.
  • Undertake and complete a written research project to help you contextualise your creative practice and identify areas for innovation within your chosen discipline.
  • Develop personally and professionally, identify your strengths and clarify your aspirations for future employment or further study.
  • Further your professional network; receive advice from industry practitioners and tips on promoting yourself and your work.

Typical project brief

Year One: Trend and Prediction

Design and produce a professional fashion and colour trend forecast. Use a variety of creative techniques and media to generate your own inspirational imagery to communicate the trends you predict will have the most significant impact on fashion in the future.

Orla Kiely talks with Harriet Posner in Lecture Theatre

Orla Kiely visits NUA students to talk about her renowned global design brand

As part of Norwich Fashion Week 2016, NUA held ‘Fashion 360°‘. Fashion Communication and Promotion course staff hosted a Q&A with international designer Orla Kiely OBE. Orla talked to students about her creative practice, influences and how she built her global brand. Orla also gave students an exclusive sneak peek of pieces from her new Autumn 2016 collection. Orla will continue to support NUA when she returns for our Graduation in June 2016 to be awarded an Honorary Doctorate.

Learning and teaching

Find out more about learning and teaching on this course and how NUA courses are assessed.

Take a 360° tour of NUA’s Fashion 360° event and exhibition with Orla Kiely as part of Norwich Fashion Week 2016. Click on the video and move your view to see more of the exhibition featuring work from accessories designer Sarah Angold, bespoke wig and costume designer Tam Walsh and award-winning creative agency Knit, who created this video.

KNIT

Knit gives talk at NUA

Nick Thompson of Creative Agency Knit based in Norwich and London discussed the agency’s recent interactive window display designed to promote Hiut Denim at Rivet and Hide, London. By touching icons on the window printed in conductive ink, customers could hear the story of the Hiut brand and get details on the product. You can read Nick’s blog post about the event here.