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BA Fashion Communication and Promotion overview

Fashion Communication and Promotion is a practice based, flexible and multi-disciplinary course that will prepare you to contribute to the future of the fast-moving fashion industry.

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On BA (Hons) Fashion Communication and Promotion at Norwich University of the Arts, we take a holistic attitude towards learning and teaching. The course fuses theory with hands-on creative practice; embraces the complexities of fashion as a cultural phenomenon, a mechanism for social communication, and as a manufacturing and creative industry. If you aspire to work in the fields of; fashion branding, marketing, communication and PR, fashion styling and creative direction, or trend forecasting then you will be able to explore all of this and more. The course is broad so that you get a true taste of what working in the fashion and lifestyle industries could entail, and we work hard to help you find your individual niche and master the skills you will need to succeed in an academic and professional context.

The Fashion Communication and Promotion course enables you to develop strong conceptual, visual and written communication skills and explore a broad range of techniques in art direction, styling, photography, graphics, retail design, fashion writing and advertising.

By cultivating an original approach to fashion communication you will graduate with a varied portfolio of creative work produced using an array of tradition and digital media, preparing you for a future in the fast moving fashion industry. This course is designed to help talented and self-motivated students become excellent creatives and strategists for fashion. Entry requirements include a strong creative portfolio (not necessarily fashion-based) and a strong desire to build a career in the fashion industry.

Supporting documentation

Beth Poulter, Norwich University of the Arts Fashion, Communication and Promotion student


“It is no secret that the creative industry is built on connections, and often the best connections we can make as students are each other.”

Beth Poulter, Norfolk
BA (Hons) Fashion Communication and Promotion. Read Beth’s blog on campus life at NUA →

Student Work

Jigsaw shop window design by Beth Poulter

Jigsaw shop window design

Beth Poulter, Year Three, BA (Hons) Fashion Communication and Promotion.

Student Work

Image: Disorder Magazine collaboration

Photography: Kirby Jarvis, BA (Hons) Photography, Year Three
Styling: Caitlin Brown, BA (Hons) Fashion Communication and Promotion, Year Three
Model: Hannah Gilmore, BA (Hons) Fashion and Communication, Year Three


Portrait of Norwich University of the Arts student Faye Anderson

“Workshops have allowed me to explore my creativity & think more strategically about my practice. Lectures from industry professionals within my field of study offer a great source of inspiration.”

Faye Anderson
BA (Hons) Fashion Communication and Promotion, Year Three


“The UK’s position as one of the world capitals of the fast moving fashion industry generates opportunities to develop careers in a range of related professions including creative direction, event management, brand management, trendwatching and editorial writing.”

Professor John Last
NUA Vice-Chancellor

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What is KIS all about?

This course has not yet had a graduating cohort. Statistics for NSS and graduate employment are aggregated from data for similar courses at the University.