Tom Hardwick, BA Graphic Design graduate, wins silver and bronze in World Brand Design Society Awards
Tom’s rebrand of Royal Canin is centred around luxury, and the idea of treating your pets like royalty.
He’s incorporated a paw and crown into the existing logo, which appears on all of their packaging elements such as postal boxes and food sachets.
Images of cats and dogs appear with hand-drawn elements, such as crowns, ruffs, tiaras and staffs.
"This has it all. Clever, intelligent ideas that make me chuckle"
Richard Williams, founder of Williams Murray Hamm.
Tom also won silver for his branding and packaging design for Epoch Whisky.
His concept for the whisky is that ‘time is of the essence’. Tom has weaved elements of time into the design of the product – for example, hourglass bottle.
Tom’s final silver win was for his project titled ‘The Freepost’, which also won a Creative Conscience Award.
This campaign aims to highlight the unjust imprisonment of human rights activists across the world.
Tom created a monthly newsletter to be sent in the post. In addition he designed a set of stamps using black and white photographs of currently imprisoned activists.
In addition to the three silver wins, Tom won bronze for his branding and packaging design project for ‘Ore’.
Ore, a non-alcoholic spirit, has roots in Cornish tin mining. Tom created a custom typeface to reflect this, and designed a bottle that looked as if it was made from a coarse granite.
You can read more about these winning projects on Tom’s website.