Katie Collins wins Bulletproof Talent Competition 2021 with Nanna Mexico rebrand
Recent BA (Hons) Graphic Design graduate Katie won the competition during her final year of study
This year, Bulletproof set a brief asking creatives to reflect on things discovered locally over the course of the pandemic. Whether it was a park, restaurant or experience, Bulletproof tasked students to brand it.
Entrants were asked to submit a brand story, brand identity mark and at least one piece of brand world activation through any creative means, whether it be video or packaging design.
Katie chose to rebrand Mexican fast food chain Nanna Mexico.
The idea for the rebrand focuses on Mexican culture, in particular the bright and bold houses which occupy families in Mexico City.
Her aim was to highlight the importance of family times with Nanna’s cooking, and applied the slogan ‘There’s always room at Nanna’s table’.
Katie won £1,000 and a month-long paid placement with Bulletproof