Jack Atkinson wins judges vote in first Arts Thread Global Design Graduate Show 2020

Jack Atkinson wins judges vote in first Arts Thread Global Design Graduate Show 2020

The Global Design Graduate Show was launched by Arts Thread in response to degree shows being cancelled because of Covid-19.

Black Cuillin Scottish whiskey packaging and branding by BA Graphic Design graduate Jack Atkinson. Two whiskey glasses on a grey background. The left glass is empty, the right glass is full with whiskey and ice cubes. On the glass is the same line pattern as the bottle, reflecting the ordnance survey map of the area the whiskey is made. 'Black Cuillin' is written along the bottom of the glass.
Black Cuillin Scottish whiskey packaging and branding by BA Graphic Design graduate Jack Atkinson. On the left, a close up of the top part of the black bottle. Each part of the label is split into strips, with hints of orange poking through, representing the volcanic charr. On the right, the bottom of the bottle, with the words 'Black Cuillin' in orange font. In the background of the label are thin wavy orange lines, representing the ordnance survey
Black Cuillin packaging and branding by BA Graphic Design graduate Jack Atkinson. A black bottle cap with '11' printed in white. Around the edge of the bottle top are bright orange lines, as seen on the bottle design, reflecting flowing lava

Jack, a graduate from BA (Hons) Graphic Design, received a win in the packaging design category, for his branding project ‘Black Cuillin’, a volcanic ash whiskey.

This project is inspired by the 11 mountains in the Black Cuillin area of Isle of Skye, Scotland. The mountains were volcanoes around 50 million years ago, therefore the rocks that form the mountains today still contain volcanic ash.

The design for the packaging takes inspiration from the ordnance survey map for the area. The label is split into 11 sections, each section representing and plotting one mountain. 

The split label has been designed intentionally, so that the whiskey can shine through. As a result, the bottle has a vibrant orange glow.

Discover more of Jack’s work on the NUA Graduate Showcase.