Jack Atkinson wins judges vote in first Arts Thread Global Design Graduate Show 2020
Jack, a graduate from BA (Hons) Graphic Design, received a win in the packaging design category, for his branding project ‘Black Cuillin’, a volcanic ash whiskey.
This project is inspired by the 11 mountains in the Black Cuillin area of Isle of Skye, Scotland. The mountains were volcanoes around 50 million years ago, therefore the rocks that form the mountains today still contain volcanic ash.
The design for the packaging takes inspiration from the ordnance survey map for the area. The label is split into 11 sections, each section representing and plotting one mountain.
The split label has been designed intentionally, so that the whiskey can shine through. As a result, the bottle has a vibrant orange glow.