Graphics graduates Tom Horbury and Chloe Kilgariff win a YCN commendation for Firefly bookstore identity

Graphics graduates Tom Horbury and Chloe Kilgariff win a YCN commendation for Firefly bookstore identity

BA (Hons) Graphic Communication graduates Tom Horbury and Chloe Kilgariff collaborated on the brief set by HMV.

YCN annually launch a variety of creative briefs for final year students to respond to using their creative specialism.

The briefs are designed for organisations around the world to collaborate with and explore fresh creative talent.

BA Graphic Communication students Tom Horbury and Chloe Kilgariff's logo for Firefly Bookstore, which won a YCN Commendation. The word 'Firefly' is typed lowecase in a serif font on a dark navy background, and coloured moon-white. A simple illustration of a book is coloured lime green, and hovers above the 'y' in firefly. The book looks like a firefly.
Firefly bookstore branded staff t-shirt designs, by BA Graphic Communcation students Tom Horbury and Chloe Kilgariff. The tshirts are a navy blue, against a darker navy background. The collars of the tshirts are either lime green or neon orange to represent the colours of fireflies. Each tshirt contains a motif on the back, written in the brand's font, with certain words picked out in lime green or neon orange. The front of the tshirt has the book icon positioned to look like a firefly. This project won a YCN Commendation.
Firefly bookstore branded bookmarks by BA Graphic Communication students Tom Horbury and Chloe Kilgariff. The bookmarks are two sided; one navy blue with the words 'ignite your spark' picked out in lime green. The 'firefly' logo is at the bottom of the bookmark. The other side of the logo is moon-white, with the words 'know what sparks the light in you, then use that light to illuminate the world' in navy blue. This project won a YCN Commendation

The brief

Tom and Chloe responded to one of two briefs set by music retailer HMV. 

With footfall on the high street at a low, HMV brief asked students to visualise the ideal bookstore, designed with customers in mind.

The inspiration

Focusing on the ‘magic’ of reading, and taking inspiration from the magical properties of fireflies, they settled on the name ‘Firefly Bookstores’.

The idea is for the bookstore to appeal to the night owls of the reading world.

Reflecting the nocturnal properties of fireflies, and staying in line with the brand identity, the store is open from 10pm-6am.

The outcome

In their research, Tom and Chloe discovered that simplicity was key. Therefore, they split their bookstore into three sections, appealing to different audiences.

Along with the luminous brand identity, Tom and Chloe also designed loyalty cards, staff uniforms and merchandise, such as book marks.

In addition, they designed a visual for the store interior, utilising floor markings inspired by the movement of real fireflies, to guide readers through the store to find their perfect book.

You can explore more of Tom and Chloe’s work on their websites.