Graphics graduates Tom Horbury and Chloe Kilgariff win a YCN commendation for Firefly bookstore identity
BA (Hons) Graphic Communication graduates Tom Horbury and Chloe Kilgariff collaborated on the brief set by HMV.
YCN annually launch a variety of creative briefs for final year students to respond to using their creative specialism.
The briefs are designed for organisations around the world to collaborate with and explore fresh creative talent.
Tom and Chloe responded to one of two briefs set by music retailer HMV.
With footfall on the high street at a low, HMV brief asked students to visualise the ideal bookstore, designed with customers in mind.
Focusing on the ‘magic’ of reading, and taking inspiration from the magical properties of fireflies, they settled on the name ‘Firefly Bookstores’.
The idea is for the bookstore to appeal to the night owls of the reading world.
Reflecting the nocturnal properties of fireflies, and staying in line with the brand identity, the store is open from 10pm-6am.
In their research, Tom and Chloe discovered that simplicity was key. Therefore, they split their bookstore into three sections, appealing to different audiences.
Along with the luminous brand identity, Tom and Chloe also designed loyalty cards, staff uniforms and merchandise, such as book marks.
In addition, they designed a visual for the store interior, utilising floor markings inspired by the movement of real fireflies, to guide readers through the store to find their perfect book.