Fashion graduate wins Hobbs coat design competition

Fashion graduate wins Hobbs coat design competition

Freya Scoggins’ winning ‘Marta’ anorak design became part of the Hobbs main outerwear collection

Freya's winning coat design is on sale in Hobbs

BA (Hons) Fashion graduate Freya Scoggins has won a design brief set by fashion retailer Hobbs, in which she was tasked to design a collection of six coats based on English heritage. The design brief was set to all students in their second year at NUA.

“I love history, and I am interested in traditional skills, that have largely been forgotten” said Freya.

“I chose the fishing industry. I found it inspiring how fishermen’s clothes had to be hard-wearing and practical, yet the functional design often looked actually quite contemporary.”

Freya's winning design alongside her inspiration for it

On creating the concept for the coat, Freya referred back to a taught unit on tailoring, which involved her learning certain processes of make which she fed into the design of the coat.

“This knowledge of making helped me design something which I knew would be possible to manufacture” she said.

Since graduating, Freya has been working on commissioned knitwear projects using a personal process she discovered during her time at NUA.