Emily Frith awarded second place in BrandOpus Global Chrysalis Awards

Emily Frith awarded second place in BrandOpus Global Chrysalis Awards

Emily came second in the competition for her Moxi fruit tea concept.

Packaging design by BA Graphic Design graduate Emily Frith. Three aluminium drinks cans are photographed on a black background, with green leaves around the edges. Each can has a silver diamond in the middle, with the word 'Moxi' in a black sans serif font. From left to right, a green tribal print for green apple tea, purple tribal pattern for dragon fruit tea, and orange tribal print for peach and apricot tea.
Brand extension for Moxi fruit tea by BA Graphic Design graduate Emily Frith. Inside a London tube train, the fabric on the seats is the same purple tribal pattern as the packaging of Moxi fruit tea. Above the seat, on the train wall, is an advert for Moxi tea
Advertising design for Moxi fruit tea by BA Graphic Design graduate Emily Frith. A photograph of a London tube station. On the right, a commuter is walking up a flight of stairs. On the wall adjacent to him is a billboard poster for Moxi fruit tea. The poster is a geometric purple tribal pattern with a photograph of a can of Moxi tea.

The BrandOpus Chrysalis Awards run yearly, and is open to students across the country.

The brief set by BrandOpus was to create a drinks brand that has a functional benefit beyond the primary purpose of refreshment. 

Emily, a graduate from BA (Hons) Graphic Design, created Moxi fruit teas, an iced tea drink made from brewed super ingredient Guayusa, which is native to the Kichwa tribe of the Amazonian rainforest.

The packaging is inspired by the vibrant colours and patterns of the Amazoninan Kichwa clothing. The pattern on the can resembles a stitched texture to represent how the tribe hand make their garments. 

Emily won an internship with BrandOpus as a result of her success in this competition.

Keep up with Emily’s work on her Instagram.