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Enterprise leaders of tomorrow compete in NUA business ideas competition

Enterprise leaders of tomorrow compete in NUA business ideas competition

Kathrina Wainstok, Sam Holden

A range of modern day story books written for adults called ‘Tales’ has won Norwich University of the Arts’ (NUA) business competition, Brainchild 2016. ‘Tales’ is a quarterly submission based publication with an emphasis on storytelling and the whimsical. The unique publication offers escapism from daily life and an almost Peter Pan like outlook.

The winning entry is the ‘brainchild’ of Kathrina Wainstok, who is studying MA Communication Design, and Sam Holden a BA (Hons) Photography graduate. Kathrina said of the win: “Being part of Brainchild has been an amazing experience. The workshops and competition process have given us the tools to be confident with our business, and the opportunity to take ‘Tales’ to new heights. We hope you’ll be seeing a lot more of us and our magazine in the future.”


Kathrina Wainstok, Sam Holden

Sam added: “I’m really looking forward to all that we are going to learn over the coming months and so grateful to the judging panel for choosing our concept. I’m just excited to see where this will take us and the magazine in the future.

“I still can’t believe we won. All the other shortlisted entries looked so strong. It’s such an amazing opportunity for a start-up business.”

Seven entries in total made the Brainchild finals this year, with BA (Hons) Fine Art student Lauren Brunt coming in second place with her idea ‘Revealing History’. Lauren’s concept was all about bringing the history of the English Civil War to life, and the impact it has had on British heritage and day-to-day living.

The winners will receive a total of £5,000 worth of mentoring from business leaders from an impressive array of local companies including Archant, Aviva, Selesti, Steeles Law, Lovewell Blake and Ashton KCJ. Additionally Kathrina and Sam have been awarded a year’s membership of networking organisation Norfolk Network.

Director of Steeles Law, Nigel Lubbock, said: “It has once again been incredibly difficult to pick a winner from this year’s Brainchild finalists – the standard of innovative and imaginative entries has been so high. In addition to these awards being a true showcase for artist talent in Norfolk, I have been enormously impressed by the entrepreneurial spirit demonstrated this year. The winning entry from Kathrina and Sam blew the judges away with the amount of thought and creativity that has gone into the project.”

Sarah Steed, Business Director of NUA and Brainchild judge, adds: “The Brainchild competition provides a great opportunity for students to get input from experienced business leaders on how to develop their business ideas. In addition the business professionals relish the opportunity to encounter the next generation of creative practitioners emerging from NUA and to help them mould their innovative ideas into viable money-making concerns.”

The Brainchild competition is organised by the Ideas FactoryNUA, NUA’s creative consultancy. Open to its undergraduate students, postgraduate students and recent graduates it offers entrants a series of workshops on specific topics relating to business start-up as they develop their ideas and competition entries.