BA Graphic Communication student wins branding competition for National Centre for Writing
Evie Borthwick-Clarke’s design will brand the ‘Nottwich 2019’ event taking place in May.
BA (Hons) Graphic Communication student Evie Borthwick-Clarke has won a branding competition for the National Centre for Writing.
The brief, issued by the National Centre for Writing, saw students at NUA go head to head with students at Nottingham Trent University, with Evie coming out on top with a clean design which highlights collaboration across borders.
When asked about the live brief, Evie said “the most challenging part of the brief was coming up with an idea for the logo design that was innovative and different to the others. This was the part of the process that I enjoyed the most. I loved the challenge of creating something bespoke for the National Centre of Writing which incorporated their themes of connection and celebration.”
“Taking on this live brief has developed my skills in idea generation and productivity. I was incredibly pleased when my design was selected!” said Evie, who has continued working with the National Centre for Writing developing the Nottwich 2019 identity further. “It’s taught me a lot about the design process in the ‘real world'”.
Fellow BA Graphic Communication students Daniel Curtis, Eliza Fudge and Luca Oosthuysen received highly acclaimed accolades for their entries.
“The standard of all the competition entries was incredibly high. We loved Evie’s winning concept for its originality. It also met the brief perfectly – referencing the importance of cultural collaboration across borders and showing how stories connect people all over the world. It was an apparently simple design that told a much bigger story”, said Alice Kent, Director of Communications at the National Centre for Writing.
Martin Schooley, Associate Professor and Course Leader for Graphics said: “This was a fantastic opportunity for students to engage with not only a real client, but also a worthy and interesting cause.”