Go back to the top of the page
Never Underestimate Art

Never Underestimate Art

Written by Sebastian Owen, Employability Adviser at Norwich University of the Arts.

There has never been a better time to study art in the UK.

But don’t just take my word for it. Speak to the 2.9 million people employed in the creative industries.

Britain has an enviable and vivacious creative landscape. Our world renowned creativity is as valuable to our economy as the financial industry and has outperformed overall employment curves for almost 20 years. The creative industries were worth £84.1 billion in 2013-14. (Department for Culture, Media & Sport).


"Creative universities contribute more than £8 billion to UK economy. "

Guild HE

Having a creative arts degree is opening more doors than ever before. Creative degrees are in demand across a number of sectors because of the skills they bring in pre-emptive, lateral thinking; building and creating through trial and error; collaborating and taking risks. Far from being a degree for people who don’t know what else to do, a creative degree is definitely for those that know where they are going. And with more and more of them heading to the boardrooms of the future, the influence of graduates with creative degrees stretches far beyond the traditional creative sector.

What is it like to work in the creative industries?

Just as importantly, if job satisfaction is essential to you – and who isn’t interested in doing a job they love? – working in a creative job means you can do something you’re passionate about whilst getting paid for it. Most creative occupations have higher than average levels of wellbeing, worthwhileness and happiness according to a study undertaken by Nesta in 2015.

Where can a creative degree lead me?

The range of potential careers that spring from a creative degree is much, much wider than you probably expect. Our graduates have gone on to have highly successful careers across the creative spectrum and are influential contributors and commentators to the creative and cultural industries, holding key positions at: leading arts organisations; museums; galleries; fashion and textile designers; design, advertising and marketing agencies; UX and game developers; and media and film companies throughout the world. Many have found success as creative entrepreneurs and business leaders.

So if you’re thinking about going down the creative route at university you can be assured that you’re preparing to join a very exciting and expanding industry. Never Underestimate Art and where it can take you…

The creative industries were worth £84.1 billion in 2013-14. (Department for Culture, Media & Sport)

95% of NUA graduates went on to employment or further education within six months of graduating (Destinations of Leavers from Higher Education 2014/15)

portrait photo of alum Amy Shore sitting at desk and smiling at camera with long brown hair and a long top with flower pattern

Amy Shore

"My practice improves the lives of millions of people around the world. A bold statement but a true one."