Exploring our Global Village: our award-winning work
The D&AD New Blood Awards aim to identify, showcase and nurture the creative superstars of tomorrow. Each year they invite entries from students, graduates and young creatives around the world, in response to real briefs set by real clients.
Regina, Alkinoos and Wil responded to the brief set by HSBC to illustrate HSBC‘s brand promise Together we thrive. Their animation created for walkway screens visualises HSBC’s five underlying pillars of human prosperity in action.
Animator Alkinoos comments, “The animated poster is also an interactive map that would be placed in the airport’s gates. Through a free augmented reality app, airport users will have the opportunity to spend time roaming the virtual world that will be coming to life on their phones, discovering how HSBC is finding prosperity through exploration.”