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Enterprise leaders of tomorrow compete in business ideas competition

A toy sausage dog that encourages children to explore and engage with heritage through digital mapping, blogging and storytelling has won student business ideas competition Brainchild 2015. “Walkies!” is an innovative initiative with a dedicated app which enables users to enjoy various environments and map and share their experiences safely online by using the toy dog as an avatar.

Brainchild winning concept by Kazz Morohashi

Brainchild winning concept by Kazz Morohashi

The winning entry is the ‘brainchild’ of Kazz Morohashi, who is studying MA Communication Design at NUA. Kazz says: “I feel incredibly lucky and privileged to win Brainchild. The award isn’t for personal satisfaction, it’s offers a real chance of success for my project and it’s the best thank you gift to those who have shown me unreserved support. I’m a ‘right brain’ kind of person, so my left business brain needs training. The mentoring is just what I need to develop a sound, sustainable and achievable business model in order to make “Walkies!” a widely accessible and enjoyable social experience.”

Kazz Morohashi

Brainchild winner Kazz Morohashi

The Brainchild competition is organised by ideasfactory at NUA, Norwich University of the Arts’ creative consultancy, and is open to its undergraduate and postgraduate students and recent graduates, offering entrants a series of workshops on specific topics relating to business start-up as they develop their ideas and competition entries.

Sophie Wood

Brainchild second placed winner Sophie Wood

Five entries in total made the finals, with graduate Sophie Wood earning second place with her textiles-based range of contemporary products for the home and BA Film and Moving Image Production student Jilian Fosten placing third with her proposal for a documentary film production company specialising in culture, business, art and life.

The three winners will receive a total of £5,000 worth of business mentoring from local business leaders including publisher Archant, experience design agency Foolproof, digital agency Selesti, mentoring group GOODStory, solicitors Steeles Law and accountancy Lovewell Blake. Additionally Kazz has been awarded a year’s membership of networking organisation Norfolk Network.

Jilian Fosten

Brainchild third placed winner Jilian Fosten

Head judge Simon De-Lacy Adams, of Lovewell Blake, says: “This is a true showcase for our artist talent in Norfolk. Brainchild 2015 did not disappoint with the high calibre of entry and innovative and imaginative ideas. The winner Kazz captured all of the judges’ imagination.”

Sarah Steed, Business Director of ideasfactory at NUA, adds: “The Brainchild competition provides a great opportunity for students to get input from experienced business leaders on how to develop their business ideas, including one to one support on the practical aspects of business planning and development. These business professionals relish the opportunity to encounter the next generation of creative practitioners emerging from NUA and to help them mould their innovative ideas into viable money-making concerns.”

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