Our UX Lab, or User Testing Lab, tests how users respond to digital products or services.
Users are asked to complete a task, usually explaining their thought process throughout, on a PC, a Mac, a smart phone, a tablet or a games console. They might be asked to compete a specific task, for example, “book yourself a holiday to Marrakech” or simply to explore a website, app, game, film or animation. The user sits in the lab, with a researcher/moderator and is guided through the test.
The responses of the user can be recorded in two different ways for analysis after the test is completed:
Clients or design teams can watch the research live in the Ideas Factory boardroom or can assess the results after the test is complete. Typically, the same test is carried out a number of times with different users so that it’s possible to compare their responses.
This type of research is valuable because it can give quantitative, practical information about usability but also a rich depth of qualitative information about their responses. It can identify problem areas and opportunities for improvement. It can be used throughout the design process or to test an existing digital product or service.
The UX Lab is offered for commercial use with a menu of costs. This allows those businesses that would like to use the facility to choose how they do so and how much extra help they need. ‘How to’ guides for the research methodology itself and all of the equipment is available to commercial clients. NUA technicians will ensure that you are supported in use of the equipment.
**Moderator’s fee may vary depending on project
**The UX Lab is available for hire for training purposes
Find out more and book the UX Lab
All enquiries about the use of this facility are very welcome. Please contact Beth Sowersby in the Business and Employability team. Email: B.firstname.lastname@example.org or phone: 01603 751642.