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Jarrold

Public artwork installation

Background

Over the past three years, Jarrold has worked in partnership with Arts & Business to develop the St James Arts Strategy and conceive works as part of The St James Collection. Arts & Business acts as the broker between the artists, NUA and Jarrold whilst overseeing the curated programme of temporary and permanent public artworks and events devised by lead artist Cath Campbell.

Brief

NUA students were invited to create a temporary artwork responding to the theme ‘Font’ as part of The St James Collection. The artwork was to explore the specific theme ‘Baskerville’ – focusing on the pioneering printer who revolutionised the printing process and designed a transitional serif typeface in Birmingham in 1757.

The position chosen for the work is adjacent to part of the remains of the city wall which runs through the site and situated alongside the riverside walk. It is the third artwork which forms part of a sculpture trail throughout the site.

Solution

The new exciting addition to the St James collection was inspired by the riverside setting and draws passers-by in through a sculpture that invites speculation about the boundaries between appearance and reality. The sculpture is a glass pool with an extract form Paradise Lost etched below the surface of the glass. Paradise Lost was the first book to be printed using the Baskerville font.

Results

The winning team comprised two BA Visual Studies students.

Client Quote

We are delighted that we have run this commission for a second year and were again impressed by the quality and diversity of the proposals put forward by the student groups. All of the students put a lot of thought and creativity into their proposals and it was not easy to select a winner. However, we felt that Tessa and Rachel’s proposal met the brief extremely well and recognises the challenges of the site in a practical yet very creative way.

Caroline Jarrold
Community Affairs Adviser, Jarrold

Art wall installtion

Baskerville

We were again impressed by the quality and diversity of the proposals put forward by the student groups. All of the students put a lot of thought and creativity into their proposals.

Caroline Jarrold
Community Affairs Adviser, Jarrold