The UK’s creative leaders will arrive in Norwich tomorrow (07/03/13) as the country’s design scene is addressed and analysed in a two-day national symposium organized by Norwich University of the Arts (NUA).
Find out more about Cowbird.
The symposium’s name was coined by Texas-born Dr Nic Maffei, a senior graphics lecturer at NUA, who saw the relationship between a bird and a cow as a parallel to the symbiotic relationship between print and digital. As the design industry embraces dramatic changes in technology, the Cowbird Symposium will look at graphic design as an output, a practice and a profession, exploring the relationships between print and screen-based communication.
Guest speakers will be leading thinkers and practitioners from major design agencies such as The Rumpus Room’s Tom Roope, who recently received the title Royal Designer for Industry from the Royal Society of Arts. Other major agencies taking part will be Berg, DWFE, Graphic Thought Facility, Build and Design by Music.
The symposium is being held at OPEN and has been organised by NUA’s BA Graphic Design course, with attendance free for all graphics students at NUA. Tickets have also been on sale to the public and attendees will include professional creatives who will also be able to get involved in networking opportunities with each other and with students.
Andrew Campbell, course leader of BA Graphics at NUA, says: “Cowbird will look at the future of the distributed text – books, magazines, newspapers and posters. What are the opportunities afforded by tablets, e-readers, smart phones, augmented reality, social media, digital displays and new practices such as crowdsourcing, coding, data sharing and social reading?”
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