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NUA Creative Science

From September 2017 Norwich University of the Arts will launch three brand new creative science BSc (Hons) courses; User Experience Design, Interaction Design and Games Development.

The courses are all designed to combine a strong technical and research element alongside a core grounding in creative visual and design skills and a design thinking approach. Our research in industry shows that graduates who combine technical ability with creativity are very much in demand in the digital industries, where there is a current and projected future skills shortage.

In the first year of study, all three new courses; BSc (Hons) User Experience Design, BSc (Hons) Interaction Design and BSc (Hons) Games Development will introduce students to coding, 2D and 3D design and research methods. The curriculum in the second and third year of the courses will become more specialised with the emphasis being placed on the skills and knowledge required for future careers in each area.

You may be interested in one of these new courses if you are considering a future career in games; graphics; web design and development; digital entrepreneurship; app design and development; VFX; digital imaging; interaction design or user experience design.

UX Strategy with Charles Reeves

Head of UX Design at Aviva Charles Reeves presents a Lecture at NUA. Charles, who has previously worked on Call of Duty and in roles at Yahoo! and Hulu, discussed UX strategy at Aviva and the importance of the user experience in today’s creative industry.

Open Days

We’d love to
meet you

The best way to experience what NUA has to offer is to see for yourself at one of our open days for undergraduate or postgraduate courses.

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Chat to
our friendly recruitment team

To find out more about how to apply for a course at NUA, talk to Lynne, Tom or Tori in the following ways:

Call +44 (0) 1603 610561
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“At NUA, I realised design can positively affect the real world. As more of us expect to be able to access services digitally, the demand for people who can design simple, useable experiences will continue to grow.”

Laurence Berry
Interaction Designer, Government Digital Service,
MA Communication Design, 2012

Find out more about Laurence’s practice →

Amy Shore in office at Foolproof

“My practice improves the lives of millions of people around the world. A bold statement but a true one.”

Amy Shore
User Experience Consultant, Foolproof,
BA (Hons) Graphic Communication, 2014

Read an interview with Amy on UX Design →

Josh Allen, Senior UX/ID Designer

“The games industry is everything I wanted for my career. I’m surrounded by amazing, talented people that inspire me every day.”

Josh Allen
Senior UX/UI Designer, Splash Games
BA (Hons) Games Art & Design, 2013

Discover more about Josh’s role as a Senior UX/ID Designer →


“UX is a crucial part of the web design process because it’s where the needs of the user are brought to the front.”

Andy Bryant
UX Designer, Virgin Money,
BA (Hons) Cultural Studies, 1995

Image depicting virtual world symposium event at Norwich University of the Arts

‘Virtual Worlds’ Symposium

Wednesday 23 November – 10am-4pm

As part of William Latham’s Mutator VR exhibition, which opens in East GalleryNUA on 15 November 2016 running until 14 January 2017, Norwich University of the Arts hosted a one day symposium exploring potential research and innovation themes stemming from the exhibition including: generative and evolutionary art; artificial intelligence; data, design and play; virtual reality; and the implications of living in a world where the boundaries between the analogue and the digital are ever-shifting.

Read the Symposium programme.