BA Graphic Communication overview

Graphic Communication is of fundamental importance to the way we interact with each other and our environment; it touches on all aspects of modern life. This ideas driven, industry focused BA (Hons) Graphic Communication degree course will invite you to be creative, adventurous and inventive as you master the skills of visual communication.

The course’s overarching aim is to produce industry-ready graduates with the up-to-date skills and attitude demanded by the workplace. Work-related learning is delivered through industry placements, live briefs, national design competitions (for example the D&AD Student Awards), industry case studies, participation in design symposiums and a series of visiting professional lecturers. Recent speakers have included representatives from Sony Music, Airside, and the digital agency LBi as well as designers David Pearson, Phil Baines and Laura Jordan.

Working in the new open plan design studio you will develop a high-level of competency in the fundamental principles of design including; type, imagery and their relation to each other. Graphic Communication takes the exploration of design further with an increased focus on digital means of communication. You may undertake projects such as creating iPhone apps or TV stingers in addition to traditional print media projects.

As well as core technical skills your course tutors will support you in developing critical skills in ideas generation, lateral thinking and problem solving – which are valuable transferable skills for the workplace. Contextual studies will underpin your development as you research movements, periods, artists, visual work and concepts that relate to your ideas.

Graphic Communication is a cutting-edge course which is highly relevant to the changing nature and methods of communication in contemporary society. Communications design is by far the largest component of the UK design industry and this course will enable you to achieve the technical skills and attitude needed to embark on a successful career in the sector.

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• BA Graphic Design prospectus (598k)