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BA Fashion Communication and Promotion overview

BA Fashion Communication and Promotion is a practice based, multi-disciplinary course that prepares you to make your contribution to the world of fashion.

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Do you want to help a fashion brand develop an identity with meaningful values at its heart, or devise a compelling online campaign to promote its products? Can you see yourself styling and photographing a fashion shoot that could provoke questions about our society? Maybe you envision new possibilities for fashion retail using digital technology, or want to create captivating window displays. This course will enable students to develop strong ideas and innovative strategies to build, grow, sustain and promote global fashion brands.

The Fashion Communication and Promotion course enables you to develop strong conceptual, visual and written communication skills and explore a broad range of techniques in art direction, styling, photography, graphics, retail design, fashion writing and advertising.

By cultivating an original approach to fashion communication you will graduate with a varied portfolio of creative work produced using an array of tradition and digital media, preparing you for a future in the fast moving fashion industry. This course is designed to help talented and self-motivated students become excellent creatives and strategists for fashion. Entry requirements include a strong creative portfolio (not necessarily fashion-based) and a strong desire to build a career in the fashion industry.

Supporting documentation

Fashion 360° – an evening with Orla Kiely

As part of Norwich Fashion Week 2016 NUA presented Fashion 360°, an evening with international designer Orla Kiely and an exhibition of work featuring Sarah Angold, Knit, Tam Walsh and NUA staff and students.

Portrait of Norwich University of the Arts student Jordan Hudson

“Workshops have allowed me to explore my creativity & think more strategically about my practice. Lectures from industry professionals within my field of study offer a great source of inspiration.”

Faye Anderson
BA (Hons) Fashion Communication and Promotion, Year Three


“The UK’s position as one of the world capitals of the fast moving fashion industry generates opportunities to develop careers in a range of related professions including creative direction, event management, brand management, trendwatching and editorial writing.”

Professor John Last
NUA Vice-Chancellor

Harriet Posner

Course Leader

Harriet Posner

Harriet Posner joins NUA from design studio Brompton Finch where she was Creative Director. She has written extensively about Fashion, including Marketing Fashion (Laurence King, Portfolio series), the definitive guide to understanding fundamental principles of fashion branding, marketing and promotion for a global market. She was formerly a lecturer at the London College of Fashion and has lectured at the Istituto Marangoni and Amsterdam Fashion Academy.

Studying Fashion Communication and Promotion

In this short film from the British Council, NUA Course Leader Harriet Posner speaks of the opportunities for students who choose to study fashion in the UK and how students can make a unique contribution.

Open Days

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The best way to experience what NUA has to offer is to see for yourself at one of our open days for undergraduate or postgraduate courses.

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To find out more about how to apply for a course at NUA, talk to Lynne, Tom or Tori in the following ways:

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What is KIS all about?

This course has not yet had a graduating cohort. Statistics for NSS and graduate employment are aggregated from data for similar courses at the University.