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Kevin Freeman

My own practice and personal development has always been very much client centred, relying on direct collaboration with the client as muse to expand ideas. Cutting, fitting and draping to inform, flatter and enhance a real figure allows me to communicate the possibilities and minute intricacies of cut, fit and silhouette whilst developing notions of characterisation within the garment.

Bespoke cutting, both flat and through moulage has allowed me to develop a dialogue through cloth and technique that has created a solid base for the development of my couture design and an avant garde sensibility. I adore the use of layered fabrics and built up textile technique to explore how light plays on the surface of garments. I embrace new fabrics and fibre technologies that push this and allow me to expand on my sculptural 3D production. The use of internal structures, padding, corsetry and interlinings fascinates me as it allows exaggerated silhouettes to appear weightless when in motion due to the appropriate use of underpinnings and support.

Combining these concepts with the traditional craftsmanship of couture finishing, beading, embroidery, hand painting and embellishment allows me to investigate notions of depth and illusion using garment shapes as a canvas for high spec applications. The texture and sculptural drama that exists in my work often means that by working collaboratively as Creative Director with photographers and stylists we are able to produce strong visual narratives that allow couture pieces to inhabit their own world. This creates longevity for the garments in a format that excites me.

Kevin Freeman

– Kevin Freeman

Kevin fFreeman

– Photography by Clare Louise

Kevin Freeman

– Photography by Chris Bulezuik

Kevin Freeman

– Photography by Luke Woodford

Kevin Freeman

– Photography by Luke Woodford

Kevin Freeman 2

– Photography by Luke Woodford